Cover image for 10 Principles of Modern Marketing

10 Principles of Modern Marketing

Author Kevin Lane Keller , Ann Lewnes
Release Date: 2019/04/01
ISBN: 53863MIT60431
Topic:
0%
4
Chapters
0-1
Hours read
0k
Total Words
    Start Reading Now    
       Add to Wishlist       
View table of contents

Book Description

Mastering technology is not the only criteria for success in the modern marketing era — the right people and processes must also be put in place to properly develop, manage and nurture the benefits of emerging tools. To be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches.

Table of Contents

  1. Cover
  2. Copyright
  3. Contents
  4. 10 Principles of Modern Marketing
    1. Technology Is Just the First Step
    2. Experience Is the New Brand
    3. A New Type of Customer Relationship Prevails
    4. Connect With Customers Online and Offline
    5. Value Creation, Communication, and Delivery Still Rule
    6. Data and Testing Are the New Lifeblood
    7. Creativity Remains King
    8. Don’t Try to Do It Alone
    9. Have a Bigger Purpose: Do Good
    10. Marketing Leadership Has Changed
3.136.97.64