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Book Description

Loaded with worksheets, exercises, tips, tools, checklists, and other easy-to-use and interactive learning aids, this book walks you through the process from beginning to end. Along the way, you will see how other organizations have planned their successs in many Case Study sidebars that enhance the easy-to-follow text.

Table of Contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Preface
  6. Introduction
  7. Step One: Laying the Foundation
  8. Step Two: Scanning the Business Environment
  9. Step Three: Collecting Relevant Data
  10. Step Four: Analyzing the Collected Data
  11. Step Five: Stating Mission, Vision, and Values
  12. Step Six: Prioritizing Needs and Identifying Risks
  13. Step Seven: Designing and Validating Tactics
  14. Step Eight: Prioritizing Tactics and Resources
  15. Step Nine: Documenting and Communicating the Plan
  16. Step Ten: Maintaining the Plan
  17. Glossary
  18. Index
  19. About the Authors
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