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Book Description

Today's job market is radically different from the one our parents and grandparents knew - the one in which a loyal employee would retire after decades with the company that had hired her fresh out of college. Today, companies focus on pleasing shareholders and managing costs, leaving employees on their own, to fend for themselves. Corporate loyalty is largely a thing of the past , so savvy professionals, rather than bemoaning a new work environment for which they were not prepared, must retrain themselves and learn how to self-market for The Gig Economy. In "101 Ways to Find Work . . . and Kepp Finding Work for the Rest of Your Career!", career development specialist Dr. Charles Michael Austin offers a commonsense approach that is practical, relevant and valuable - and will help you succeed in the 21st Century Work world.

Table of Contents

  1. Cover Page
  2. Title Page
  3. Copyright
  4. Dedication
  5. Acknowledgments
  6. About the Author
  7. Introduction
  8. Part 1: The Context
    1. 1: Distinguish What Is from the Way You'd Like Things to Be
    2. 2: Know the Difference Between Needs and Wants
    3. 3: Learn by Doing
  9. Part 2: Moving Your Job-Seeking Strategy into the 21st Century
    1. 4: Identify the Importance and Meaning of Work
    2. 5: Determine the Value of a Degree
    3. 6: Understand Short-Term Thinking
    4. 7: Know the Nature of the New Labor Market
    5. 8: Embrace Being a Freelancer
    6. 9: Develop a New Habit
    7. 10: Adapt to Technology
    8. 11: Increase Revenue and Cut Expenses
  10. Part 3: The Importance of Passion
    1. 12: Start at the End
    2. 13: Don't Worry If You Don't Know What Your Passion Is
    3. 14: Find Your Passion
    4. 15: Your Dream Vacation
    5. 16: Career Fantasies
    6. 17: What Matters to You
  11. Part 4: The Employer's Perspective
    1. 18: Identify What Employers Are Looking For
    2. 19: Know Who Matters
    3. 20: Prepare for the Right Questions
    4. 21: Answer These Questions
  12. Part 5: Communication
    1. 22: Write for Business
    2. 23: Improve Your Verbal Presentation Skills
    3. 24: Read
    4. 25: Establish and Develop Your Brand
    5. 26: Articulate Your Brand
    6. 27: Identify Your Unique Selling Proposition (USP)
    7. 28: Develop Your Sound Bite, or Elevator Pitch
    8. 29: Prepare for the Audition
  13. Part 6: Résumés and Cover Letters
    1. 30: Use Your Résumé as a Marketing Document
    2. 31: Include the Right Information
    3. 32: One or Two Pages?
    4. 33: Appeal to Your Audience
    5. 34: Less Is More
    6. 35: Include an Objective in Your Résumé...For Now
    7. 36: Don't Do It This Way
    8. 37: Do It Like This
    9. 38: Why the Changes?
    10. 39: Ask Someone to Proofread Your Résumé
    11. 40: Update Your Résumé On the Fly
    12. 41: Make Sure You're a Good Fit
    13. 42: Connect in Your Cover Letter
    14. 43: Show How You're a Match
    15. 44: Make a Plan to Meet
  14. Part 7: Networking
    1. 45: Build a Granular Database
    2. 46: Meet in Person
    3. 47: Build a Relationship
    4. 48: Overcome Your Shyness
    5. 49: Start with Your Family and Friends
    6. 50: Work Your Affinity Groups
    7. 51: Enter Through the Side Door
    8. 52: Take The Meeting—Always
    9. 53: Hone Your Stories
    10. 54: Think of “Nos” as “Not Yets”
  15. Part 8: Time Management
    1. 55: Get Your Priorities Straight
    2. 56: Set Manageable Milestones
    3. 57: Analyze How You Spend Your Time
    4. 58: Do as Little Work as Possible
  16. Part 9: Organization (Yours and Theirs)
    1. 59: Identify an Organization's Formal Structure
    2. 60: Identify an Organization's Informal Structure
    3. 61: Make Friends with the Gatekeepers
    4. 62: Follow Up!
    5. 63: Get Organized for Networking
  17. Part 10: Getting Out of Your Own Way
    1. 64: Get Coaching
    2. 65: Deal with Your Fear of Success
    3. 66: Conquer Shyness
    4. 67: Learn to Read Body Language
    5. 68: Create Your Look
  18. Part 11: Building a Name for Yourself in Your Field
    1. 69: Become an Expert
    2. 70: Present
    3. 71: Publish
    4. 72: Create Your Very Own Dog and Pony Show
    5. 73: Be the Connector
  19. Part 12: Continuing to Learn and Improve
    1. 74: Give ‘Em What They Want
    2. 75: Learn a New Language
    3. 76: Be Proficient with the Latest
    4. 77: Stay on Top of Things
    5. 78: Go Back to Campus
  20. Part 13: Staying Sane
    1. 79: Get Out of Your Head
    2. 80: Exercise
    3. 81: Compress Your Day
    4. 82: Lean on Your Friends
    5. 83: Be Coachable
    6. 84: Flip Burgers
  21. Part 14: Premium Marketing Strategies
    1. 85: Investigate Growth Industries
    2. 86: Have a Project to Sell
    3. 87: Learn to Negotiate
  22. Part 15: More Artillery
    1. 88: Arm Yourself
    2. 89: Get Your Ducks in a Row
    3. 90: Network “Up”
    4. 91: Target Companies
    5. 92: Revisit Your Strategy
    6. 93: Consider Shifting to a New Field
  23. Part 16: Building Your Online Footprint
    1. 94: Do Business on LinkedIn
    2. 95: Turn Facebook into a Marketing Tool
    3. 96: Gather Followers on Twitter
    4. 97: Use Pinterest, Instagram, and Tumblr
    5. 98: Create a Fan Base via WordPress, Yahoo! Groups, and Google+
    6. 99: Use These Sites to Find Work
    7. 100: Use These Sites for Sales and Marketing Research
    8. 101: Beware the Downside of Electronic Media
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