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Book Description

ASAE's signature guide for successful associations, revised and updated

This update of ASAE's all-time bestseller retains the original book's focus on the disciplines that define remarkable associations and provides some insights on how those remarkable organizations fared in light of the economic challenges in the intervening years since the original publication was published.

Based on 15 years of data and original, objective research tailored to the association community's needs, 7 Measures of Success provides empirical data and seven success factors common among visionary nonprofits. Turn your organization from ordinary to extraordinary and discover how to:

  • Inspire a customer service-oriented culture

  • Align products and services with your mission

  • Process feedback from members and use the data to deliver results

  • Take actions that position your organization to adapt quickly

Without question, this is a must-read book for all levels of association professionals.

Table of Contents

  1. Cover
  2. Contents
  3. Title
  4. Copyright
  5. Dedication
  6. Foreword
  7. Preface to the Revised Edition
  8. Preface to the First Edition
  9. Chapter 1: A Study of Differences
  10. Chapter 2: Commitment to Purpose
    1. Measure 1: A Customer Service Culture
    2. Measure 2: Alignment of Products and Services with Mission
  11. Chapter 3: Commitment to Analysis and Feedback
    1. Measure 3: Data-Driven Strategies
    2. Measure 4: Dialogue and Engagement
    3. Measure 5: CEO as a Broker of Ideas
  12. Chapter 4: Commitment to Action
    1. Measure 6: Organizational Adaptability
    2. Measure 7: Alliance Building
  13. Chapter 5: Old Saws and Fresh Cuts
  14. Chapter 6: Putting the 7 Measures to Work
  15. Appendix A: Profiles of Remarkable Associations
  16. Appendix B: Financial Ratio Comparisons
  17. Appendix C: Research Methodology, Timeline, and Tools
  18. Appendix D: Frequently Asked Questions
  19. Appendix E: How to Measure the Measures
  20. Appendix F: Participating Organizations
  21. Contributors
  22. Acknowledgments
  23. Donors Acknowledgment
  24. Index
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