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Book Description

An exclusive guided tour of the fashion industry--from the inside up

Mark Weber is the ultimate fashion insider. Starting his career as a clerk in a clothing store, he worked his way up to the "big time" in New York City, becoming CEO of Phillips-VanHeusen (PVH)/Calvin Klein and then CEO of LVMH Inc. (USA) (Louis Vuitton/ Moet Hennessy) and Chairman and CEO of Donna Karan International.

In Always in Fashion, Weber walks us through his fascinating career, providing an inspirational and instructional story of his rise to the top, his career disappointments, and his incredible journey back to the top of the fashion industry. Weber shares his insights and thoughts on how to:

  • BEGIN A FUTURE
  • SELECT A CAREER PATH
  • PREPARE FOR INTERVIEWS
  • STAND OUT FROM YOUR COWORKERS
  • FIND WAYS TO MAKE AN IMPRESSION ON MANAGEMENT
  • DETERMINE YOUR BEST SKILLS AND FOLLOW THAT COURSE
  • DRESS FOR SUCCESS--AND HOW NOT TO
  • NEVER GIVE UP

In addition to his keen business insights, Mark Weber reveals a wealth of insights and mind-opening anecdotes from inside fashion, but which apply to any consumer product industry. He talks about his career-changing interactions with boards of directors and famous designers, and he illustrates mistakes, disappointments, key insights and, most importantly, how he picked himself up when things were down and successfully repositioned himself to build an even brighter career.

Part memoir, part career guide--and a gripping read every step of the way--Always in Fashion is a must-read for anyone with a passion, a talent, and a dream.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Preface: Human Nature
  7. Introduction: Work Is Work If It’s Work
  8. ACT I: In the Beginning
    1. 1 I Wasn’t Supposed to Have This Career
    2. 2 I’ll Take Luck Wherever I Can Find It
    3. 3 What a Difference a Day Makes
    4. 4 Youth Is Wasted on the Young
    5. 5 The Godfather
    6. 6 Ask Not What Your Company Can Do for You
    7. 7 Climbing the Ladder
    8. 8 Once in My Life I Was Brilliant
    9. 9 Life in the Fast Lane
    10. 10 The Solid Gold Rolex
    11. 11 Pearls of Wisdom
    12. 12 You Can’t Always Get What You Want
    13. 13 One Step Forward, Two Steps Back
    14. 14 Packaging Yourself Is as Important as Packaging Your Products
    15. 15 Maybe Twice in My Career I Was Brilliant
    16. 16 Who Wants to Be a Millionaire?
    17. 17 Negotiating with the Master
    18. 18 Run Away!
    19. 19 Who’s That Weirdo?
    20. 20 We Liked Everything We Saw but Nothing We Heard
    21. 21 My Friend Gene
    22. 22 The Termination
  9. INTERMISSION The Search
    1. 23 It’s Not How Far You Fall; It’s How High You Bounce Back
    2. 24 The Headline That Changed My Life
    3. 25 “I Think You’d Be Great for Dior”
    4. 26 The Media Barrage
  10. ACT II: The Best Is Yet to Come
    1. 27 From Madison Avenue to Paris
    2. 28 I Like to Think My Gray Hair Brings Wisdom
    3. 29 Licensing Is a Double-Edged Sword
    4. 30 My Favorite Word Is “No”
    5. 31 Working with Celebrities
  11. ACT III: Weber’s World
    1. 32 We Are in the Want Business
    2. 33 It’s All About Fashion
    3. 34 On a Scale of 1 to 10 …
    4. 35 The World Series Versus the World Cup
    5. 36 Indefensible
    6. 37 Don’t Judge a Book by Its Cover
    7. 38 Mentoring Talent
    8. 39 Don’t Forget to Thank People Who Help You
    9. 40 It Pays to Have Friends
    10. 41 My Friend Bill
    11. 42 The View of the Eiffel Tower
    12. 43 Just in Case You Weren’t Paying Attention …
  12. My Job Hierarchy
  13. Acknowledgments
  14. Index
  15. About the Author
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