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Open the doors to the world of branding and artificial intelligence, the future of building efficient revenue!

Unlike anything else out there, the book is an authentic and lucid representation of what branding is and the role it plays with artificial intelligence in the success of businesses.

The book would be singularly profound to entrepreneurs, marketing professionals, brand strategists, students, and anyone aspiring to take a hungry bite out of the knowledge repository built from first-hand experiences of creating a brand from scratch and running it successfully in the digital age.

Highlights:

  • Explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand;
  • Discusses how branding on an organizational and personal level is directly proportional to profit and return on investment along with measuring tools;
  • Includes case studies that dissect successful and unsuccessful marketing strategies of huge brands;
  • Covers the role of AI in branding, with its potential in facilitating companies in achieving their goals through targeted marketing.

Table of Contents

  1. Cover
  2. Half-Title Page
  3. Title Page
  4. Copyright
  5. Dedication
  6. Description
  7. Contents
  8. Review Quotes
  9. Preface
  10. Acknowledgments
  11. Introduction to Branding and AI
  12. Chapter 1 Branding 101
  13. Chapter 2 Brand Awareness
  14. Chapter 3 Brand to Business
  15. Chapter 4 Brand ROI
  16. Chapter 5 Brand Process
  17. Chapter 6 Brand Champions
  18. Chapter 7 Guilty Brands
  19. Chapter 8 Affecting Perception
  20. Chapter 9 Personal Brand
  21. Chapter 10 Artificial Intelligence
  22. Chapter 11 Artificial Behavior
  23. Chapter 12 AI Limitations
  24. Chapter 13 AI Versus Humans
  25. Chapter 14 Future of AI
  26. Resources and Workbook
  27. List of Brand Values
  28. List of Brand Personality
  29. Workbook
  30. References
  31. About the Author
  32. Index
  33. Backcover
18.226.150.175