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‘Gabby and Hezi were always the most looked-up-to duo in ecommerce and they truly taught me how to trade!’
Nick Molnar, CEO, Afterpay


‘The Leibovich brothers are pioneers of Australian ecommerce. You cannot afford to not read this book.’
Christine Holgate, Group Chief Executive Officer & Managing Director, Australia Post

 Real stories and advice from digital entrepreneurs who have learned what it takes to succeed

In Catch of the Decade, two of Australia’s most successful online superstars reveal how they’ve built, launched, merged, and sold some of the most disruptive businesses in Australia today: Catch, Scoopon, Menulog and Luxury Escapes. This book contains little-known secrets and strategies that will help you shorten your learning curve, avoid mistakes, and bring your business dream alive. 

The wisdom revealed in this book is hard won: brothers Gabby and Hezi Leibovich started with no money and no connections, turned their drawbacks into assets, and came out on top. You’ll learn how they rode the waves of entrepreneurialism and worked their way up. 

  • Learn proven tips to define, disrupt and dominate a sector or industry, straight from entrepreneurs who achieved their billion-dollar dreams.
  • Read hard hitting, no bull nuggets of wisdom in the areas of customer service, PR, Buying and trading, engaging investors and more.
  • Market-tested strategies for building big brands, creating high-performing teams and fostering a world-class entrepreneurial culture.

For the first time, the Leibovich brothers are telling their story, in their own words, and you’ll learn how they got where they are today. Follow in their footsteps with over 200 bite-sized entries that are both inspirational and useful. Pick up Catch of the Decade and get moving! 

Table of Contents

  1. COVER
  2. INTRODUCTION
    1. The businesses we built
    2. Fast facts
    3. The Catch timeline
    4. Note
  3. Part I: Getting started
    1. CHAPTER 1: How it all began
    2. If you haven't succeeded yet, don't give up
    3. Raised on hummus and chutzpah*
    4. The third door
    5. It all started at the dinner table
    6. Building the family business
    7. Working weekends at the market
    8. Something has to change
    9. ‘Free spinal check’: three words I never want to hear again
    10. The ‘can't fail’ idea
    11. A little website called eBay
    12. Notes
    13. CHAPTER 2: Working together
    14. The day eBay shut us down
    15. Nowhere to go and no way to grow
    16. Better to copy and excel than to be original and mediocre
    17. What's in a name?
    18. Landing the first catches
    19. You're only as good as your last deal
    20. To niche or not to niche?
    21. Notes
    22. CHAPTER 3: Gaining momentum
    23. We are better buyers!
    24. Innovate or die
    25. Necessity is the mother of invention
    26. Our big break
    27. Sale of the century
    28. Catching fire
    29. One last thing …
    30. CHAPTER 4: Recession? Shmecession!
    31. How four minutes of fame made us a fortune
    32. Who said PR doesn't work?
    33. How to stay ahead
    34. Say ‘yes’ and work the rest out later
    35. CHAPTER 5: Idea by midnight, execute by midday
    36. How we launched Scoopon
    37. Right time, right place, right idea
    38. The launch of Scoopon Travel
    39. Note
    40. CHAPTER 6: Catch us if you can
    41. The Tiger who came to tea
  4. Part II: Ramping up
    1. CHAPTER 7: Time to scale
    2. Growing pains
    3. CHAPTER 8: Running fast
    4. The launch of Grocery Run
    5. Mumgo. It's where mums go
    6. The launch of Vinomofo
    7. Kissing frogs
    8. It all started with pizza
    9. Doing the right thing
    10. CHAPTER 9: The robots are coming!
    11. CHAPTER 10: The Catch culture
    12. Sliding into greatness
    13. Why not make it fun?
    14. Negotiating in pyjamas
    15. Your culture is your people
    16. Be a mensch
    17. AIRheads need not apply
    18. CHAPTER 11: Meanwhile, back at Menulog …
  5. Part III: Full speed ahead
    1. CHAPTER 12: It takes two
    2. Debates are good for business
    3. We did it once. Can we do it again?
    4. What went wrong?
    5. Unintended consequences
    6. Note
    7. CHAPTER 13: A new era
    8. Transforming the Catch culture
    9. Back on track
    10. CHAPTER 14: Time for some major changes
    11. If you can't join them, beat them
    12. You don't have what I want!
    13. CHAPTER 15: The marketplace beckons
    14. Amazon is coming
    15. The race is on
    16. More questions than answers
    17. How we built the marketplace
    18. The launch of BonVoyage.com.au
    19. What's in a name?
    20. The side benefits of building a big brand
    21. The gamble paid off
    22. Amazon is getting closer
    23. Don't chase a rabbit down a hole
    24. Learning from the masters
    25. It's complicated
    26. Amazon (finally) arrives
    27. Notes
    28. CHAPTER 16: To list, or not to list: that is the question
    29. Around the world in seven days
    30. Just say ‘yes’ and work the rest out later
    31. Mission accomplished
    32. Note
    33. CHAPTER 17: Wesfarmers come calling
    34. The Midas touch
    35. CHAPTER 18: A final note: how to really succeed in business
    36. Note
  6. GOODBYE, FAREWELL AND GOOD LUCK
  7. ACKNOWLEDGEMENTS
  8. INDEX
  9. END USER LICENSE AGREEMENT