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This book examines how consumers are protected on the online marketplace in the context of ASEAN countries.

While many sectors have been badly affected by the COVID-19 pandemic, e-retailing is one of the booming sectors during this period. Actually, the e-retailing sector was already booming even before the global pandemic. Although e-retailing offers many opportunities for businesses and consumers, there are several issues associated with e-consumer protection.

This book examines how consumers are protected on the online marketplace in the context of ASEAN countries.

Specifically, this project: (i) Discusses the six issues of e-consumer protection (e.g., information about transaction, product quality, privacy, security, redress, and jurisdiction); (ii) Examines the policy/governance approach adopted by different sectors to address the issues of e-consumer protection; and (iii) Proposes a multi-sector governance framework for e-consumer protection.

Three short case studies on Lazada in Singapore, Shopee in Vietnam, and Zalora in Malaysia are also included to illustrate how well-known e-retailers protect their e-customers.

Overall, this book is interdisciplinary, including research on consumer protection, governance, management, and policy/regulation. It provides sources of information and knowledge which focus on both theoretical and practical aspects of e-consumer protection in ASEAN countries. Also, the roles from different sectors are examined to produce comprehensive findings and analysis of the governance process.

Table of Contents

  1. Cover
  2. Half-Title Page
  3. Title Page
  4. Copyright
  5. Description
  6. Contents
  7. List of Figures
  8. List of Tables
  9. Foreword
  10. Acknowledgments
  11. Chapter 1 Introduction of E-Consumer Protection in E-Retailing in ASEAN
  12. Chapter 2 Issues Associated With E-Consumer Protection
  13. Chapter 3 The Current E-Consumer Protection Framework
  14. Chapter 4 A Proposed Multisector Governance Framework for E-Consumer Protection
  15. Chapter 5 Case Studies of E-Consumer Protection in ASEAN
  16. Chapter 6 Conclusion: E-Consumer Protection Now and in the Future
  17. About the Author
  18. Index
  19. Backcover