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Seize and expand the competitive edge with a smart, well-managed culture “renovation”

Most business leaders understand the power of a dynamic, positive culture—but almost every effort to change culture fails. Why? The approach is often all wrong. Rather than attempt to “transform” a new culture from the ground up, leaders need to instead spearhead a culture renovation. It’s all about keeping what works, changing what needs to be changed, and ensuring proper care and maintenance—much like refurbishing and living in a beautiful historic home and improving its overall value.

In Culture Renovation, the head of the world’s leading HR research firm—the Institute for Corporate Productivity (i4cp)—Kevin Oakes provides tangible, tactical insights drawn from a robust data set and informed by CEOs and HR leaders at many of the world’s top companies. You’ll find everything you need to rebuild your corporate culture with care and expertise, including:

  • Three phases and detailed action steps for architecting the change you want to see
  • Practical insights and examples from T-Mobile, Microsoft, 3M, and other top companies
  • The traits of a healthy corporate culture
  • Proven talent practices to maintain your new culture for long-term success

Oakes identifies 18 proven leadership actions for turning any culture into an agile, resilient, and innovative high-performance organization. You’ll learn how to best understand the culture in place today and set a new cultural path for decades to come; develop a co-creation mindset; identify influencers and blockers; ferret out skeptics and non-believers; measure, monitor, and report progress; and implement “next practices” in talent strategies to sustain the renovation.

Culture Renovation delivers everything you need to plan, build, and maintain a corporate culture that drives profits, growth, and business sustainability now and well into the future.


Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Foreword
  7. Acknowledgments
  8. Introduction Renovation Versus Transformation
  9. Chapter 1 Does Culture Predict Performance?
  10. Chapter 2 The Rise of the Unicorns
  11. Chapter 3 Culture Renovation Needs to Start at the Top
  12. A Blueprint to Renovate Culture Phase One: Plan
    1. Chapter 4 Step #1: Develop and Deploy a Comprehensive Listening Strategy
    2. Chapter 5 Step #2: Figure Out What to Keep
    3. Chapter 6 Step #3: Set Your Cultural Path
    4. Chapter 7 Step #4: Define the Desired Behaviors
    5. Chapter 8 Step #5: Identify Influencers, Energizers, and Blockers
    6. Chapter 9 Step #6: Determine How Progress Will Be Measured, Monitored, and Reported
  13. Phase Two: Build
    1. Chapter 10 Step #7: Clearly Communicate That Change Is Coming
    2. Chapter 11 Step #8: Ferret Out Skeptics and Nonbelievers Early
    3. Chapter 12 Step #9: Paint a Vision for the Future
    4. Chapter 13 Step #10: Consciously Collaborate
    5. Chapter 14 Step #11: Establish a Co-creation Mindset
    6. Chapter 15 Step #12: Provide Training on the Desired Behaviors
  14. Phase Three: Maintain
    1. Chapter 16 Step #13: Make Onboarding About Relationships Versus Red Tape
    2. Chapter 17 Step #14: Promote Those Who Best Represent the New
    3. Chapter 18 Step #15: Change Performance Management Practices
    4. Chapter 19 Step #16: Leverage Employee Affinity Groups
    5. Chapter 20 Step #17: Increase the Focus on Talent Mobility
    6. Chapter 21 Step #18: Don’t Underestimate the Value of External Sentiment
  15. Epilogue Theory Versus Tactics
  16. Notes
  17. Index
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