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Business academia offers an excellent entrepreneurial foundation. Then reality sets in.

This book bridges the gap between academia and real business, to counsel by example, and to deliver timely, actionable recommendations to capitalize on opportunities, or to sidestep hidden business grenades.

Advice is best delivered by those who have successfully walked the entrepreneurial trail, but not without incurring some scars along the way. That’s us.

For the university instructor or professor, this book adds another dimension to what is being taught, and facilitates the lecturers’ ability to convey important business lessons in bite-size morsels.

Table of Contents

  1. Cover
  2. Half-Title Page
  3. Title Page
  4. Copyright
  5. Dedication
  6. Description
  7. Contents
  8. Prologue
  9. Introduction
  10. Chapter 1 Great Ideas Become Great Businesses
  11. Chapter 2 Business Planning, Startup Research, and Feasibility
  12. Chapter 3 Launching a Business Like You Really Mean It
  13. Chapter 4 Resources and Foundation Building
  14. Chapter 5 Leadership, and How to Be a Great Business Leader
  15. Chapter 6 You Need to Learn to Deal With All Sorts of People
  16. Chapter 7 Money, Investment, and Partnerships
  17. Chapter 8 Marketing and Market Penetration Strategies That Actually Work
  18. Chapter 9 Branding Goes Way Beyond a Pretty Logo
  19. Chapter 10 Sales Are Your Mainstays to Survival and Growth
  20. Chapter 11 Evolving Your Business: Capitalizing on Growth and Change
  21. Chapter 12 Operating Your Business
  22. Chapter 13 Dealmaking in Your Favor
  23. Chapter 14 Communications, Networking, and Playacting
  24. Chapter 15 Business Is a Game Best Played to Win
  25. Chapter 16 Creating Value and Net Worth
  26. Chapter 17 Exit Strategies: Getting Out With Money in Your Jeans
  27. Chapter 18 We Are Only Human: Stories From the Trenches
  28. About the Authors
  29. Index
  30. Backcover
3.239.162.98