25 Need-to-Know MBA Models

Author Ken Mark , Dr. Julian Birkinshaw

Release Date: 2017/01/01

ISBN: 9781292178912

Topic:

• Business

42
Chapters

0-1
Hours read

0k
Total Words

    Start Reading Now    
       Add to Wishlist       
View table of contents

Table of Contents

1. Cover
2. Title
3. Contents
4. About the authors
5. Acknowledgements
6. Publisher’s acknowledgements
7. Introduction
8. part 1 Management
   1. 1 Change management: Kotter’s eight-step model
   2. 2 Cognitive biases in decision making
   3. 3 Emotional intelligence
   4. 4 Negotiating techniques: BATNA
   5. 5 360-degree assessment
9. part 2 Marketing
   1. 6 Multichannel marketing
   2. 7 The 4 Ps of marketing
   3. 8 Pricing strategies: dynamic pricing
   4. 9 Product life cycle
   5. 10 Segmentation and personalised marketing
10. part 3 Strategy
    1. 11 The BCG growth–share matrix
    2. 12 Blue ocean strategy
    3. 13 Core competence and the resource-based view
    4. 14 Five forces analysis
    5. 15 Game theory: the prisoner’s dilemma
11. part 4 Innovation and entrepreneurship
    1. 16 Design thinking
    2. 17 Disruptive innovation
    3. 18 The lean startup
    4. 19 Open innovation
    5. 20 Scenario planning
12. part 5 Finance
    1. 21 Capital asset pricing model
    2. 22 Capital budgeting
    3. 23 Ratio analysis
    4. 24 Valuing the firm
    5. 25 Weighted average cost of capital
13. Useful books to read next
14. Glossary of terms
15. What did you think of this book?
16. Index
17. Endorsements
18. Imprint