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Book Description

The authors argue that applying smart data and the principles of mass customization to transportation ecosystems will enable new business models — and fundamentally change the way we travel.

Table of Contents

  1. Cover
  2. Copyright
  3. Contents
  4. A New Vision for Personal Transportation
    1. From Planning to Traveling
    2. Toward Mass-Customized Mobility
    3. Choice Navigation
    4. Handling Volume and Variety
    5. Toward a Single Standard
    6. A New Mindset for Managers
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