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Book Description

To meet the challenges of today and needs of tomorrow, businesses have to be agile, adaptable, and innovative. Adobe Experience Manager (formerly CQ) allows organizations to create a compelling online experience across digital channels—web, mobile, email, video, and social media—to build their brand, drive revenue, and extend their reach.

This quick look-up guide by Adobe Experience Manager expert Shane Closser uses clear, concise explanations and an easy-to-use format to help you jump in and quickly start organizing and managing the delivery of your creative assets and other content.

The Quick Reference Guide series focuses on enabling non-technical business users to perform the tasks they need to succeed in their job. This includes procedures for approving content, handy shortcuts, and helping to advise technical teams on the design of content infrastructure.


You’ll learn the quickest way to:
• Organize, find, and share assets
• Take control of metadata and tagging
• Manage multilingual content
• Take advantage of flexible workflows 
• Tap into social communities

Table of Contents

  1. Title Page
  2. Copyright Page
  3. Dedication Page
  4. About the Author
  5. Contents at a Glance
  6. Contents
  7. 1. Why Adobe Experience Manager (AEM)?
    1. Adobe AEM Core Features
    2. What Is the Adobe Marketing Cloud?
    3. Useful Resources
  8. 2. AEM Key Concepts
    1. Installing Adobe AEM
    2. Author and Publish instance
    3. User interfaces
  9. 3. Managing Content
    1. Creating content
    2. Managing page structure
    3. Versioning
    4. Content launches
    5. Timewarp
  10. 4. Digital Asset Management
    1. Basic DAM Functions
  11. 5. Tagging and Metadata
    1. Tag Manager
    2. Working with tags
  12. 6. Personalization
    1. Working with user profiles
    2. Personalizing content
  13. 7. Multi-site Manager, Internationalization, and Content Reuse
    1. Multi-site Manager
    2. Creating translated copy
    3. Content inheritance
  14. 8. Workflows
    1. Using inbox for workflow tasks
    2. Managing a workflow from an asset
    3. Other Features
  15. 9. Mobile
    1. Responsive testing
    2. PhoneGap integration
  16. 10. Social Communities
    1. Social Communities
    2. Comments component
    3. Community console management features
  17. 11. Segmentation and Campaigns
    1. Segmentation
    2. Campaigns, leads, and email newsletters
    3. Multivariate components
    4. ExactTarget integration
  18. 12. Administration Basics
    1. Users and groups
    2. Reports, packages, and external link checkers
  19. Index
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