Cover image for Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

Author James Mathewson , Frank Donatone , Cynthia Fishel
Release Date: 2010/04/01
ISBN: 9780137048250
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Book Description

Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day!

  • Take search optimization to the next level by providing the right content to the right user at the right time

  • Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms

  • New techniques for defining keywords more effectively

  • Authored by IBM web pioneers with 45+ years of content and search optimization experience

Table of Contents

  1. Title Page
  2. Copyright Page
  3. Contents
  4. Sidebars
  5. Foreword
  6. Preface
  7. Acknowledgments
  8. About the Authors
  9. Chapter 1. Writing for Web Users Implies Writing for Search Engines
  10. Chapter 2. How the Web Medium Has Evolved from Its Oral and Print Origins
  11. Chapter 3. Writing Relevant Content for the Web Audience
  12. Chapter 4. Discovering and Using Keywords to Attract Your Target Audience
  13. Chapter 5. Engaging with Your Web Visitors through More Targeted Search Referrals
  14. Chapter 6. Developing a Search-Optimized Site Architecture
  15. Chapter 7. Gaining Credibility through PageRank
  16. Chapter 8. Capturing Social Media Opportunities
  17. Chapter 9. Measuring Web Content Effectiveness
  18. Bibliography
  19. Index
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