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Book Description

Starting an app development company is one of the most rewarding things you’ll ever do. Or it sends you into bankruptcy and despair. If only there was a guide out there, to help you along the way. This book is your guide to starting, running, expanding, buying, and selling a development consulting firm. But not just any consulting firm, one with a focus on Apple. 

Apple has been gaining adoption in businesses ranging from traditional 5 person start ups to some of the largest companies in the world. Author Charles Edge has been there since the days that the Mac was a dying breed in business, then saw the advent of the iPhone and iPad, and has consulted for environments ranging from the home user to the largest Apple deployments in the world. Now there are well over 10,000 shops out there consulting on Apple in business and more appearing every day.

Build, Run, and Sell Your Apple Consulting Practice takes you through the journey, from just an idea to start a company all the way through mergers and finally into selling your successful and growing Apple development business.

What You'll Learn
  • Create and deploy grassroots as well as more traditional marketing plans
  • Engage in the community of developers and companies that will hire you and vice versa
  • Effecively buy and sell your time and talents to grow your business while remaining agile
Who This Book Is For

Business owners looking to grow and diversify their companies as well as developers, engineers, and designers working on Apple apps who would like to branch out into starting their own consulting business.

Table of Contents

  1. Cover
  2. Front Matter
  3. 1. Build the Offer
  4. 2. Beyond Services
  5. 3. Hiring and Human Resources
  6. 4. Accounting 101
  7. 5. Buy Software to Automate the Business
  8. 6. Make Friends: Develop Partnerships
  9. 7. Engage in Free and Guerrilla Marketing
  10. 8. Using Public Relations
  11. 9. Advertising
  12. 10. The Art of Selling
  13. 11. Diversifying Your Portfolio
  14. 12. When to Stop Growing
  15. 13. Sell the Company
  16. 14. The Part-Time Owner
  17. 15. Buying Companies
  18. 16. Running a Consulting Practice Inside a Larger Company
  19. Back Matter
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