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CIOs and the Future of IT
Author
George F. Colony
Release Date: 2018/01/01
ISBN: 53863MIT59215
Topic:
Business
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Book Description
Chief information officers need to oversee all of IT — in close collaboration with marketers and the business units. Only then can companies deliver digital experiences that win, serve, and retain increasingly demanding customers.
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Table of Contents
Cover
Copyright
Contents
CIOs and the Future of IT
Back-Office vs. Business Technology
Why CIOs Should Oversee BT
A Road Map for Escaping Back-Office Gravity
The Existential Challenge to Companies and CIOs