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Book Description

The role of the catering and convention service manager (CCSM) is diverse and must juggle event components. This book imparts authors’ in-depth knowledge of what a CCSM does, what emotional and technical skills are required, how to relate to planners, and execute contracts. It covers communication, food and beverage information, banquet service styles, menu planning, and event space setup standards. Included are best practices of working with nonprofits, social, wedding, association, corporate, VIP, celebrity events, and tradeshows. The authors also discuss how this industry operates within casino properties. Then, the revenue upsell opportunities for all stakeholders, industry accounting, and the paperwork that pulls it all together.

Table of Contents

  1. Cover
  2. Title
  3. Copyright
  4. Foreword
  5. Acknowledgments
  6. Chapter 1 Introduction to the Catering and Convention Service Field: Your Job Is So Glamorous You Party Every Day
  7. Chapter 2 Required Skill Sets: Apologies, Empathy, and Education
  8. Chapter 3 What Planners Really Want: Relationships
  9. Chapter 4 Contracts and Their Execution: The Agreement
  10. Chapter 5 Communication: Listening and Delivering
  11. Chapter 6 Food and Beverage: The Catering Part of Catering Convention Services Management
  12. Chapter 7 Staffing and Service Styles for Food and Beverage Events
  13. Chapter 8 The Space: Choosing and Setting Up the Room, Outdoor Areas or Tents
  14. Chapter 9 Nonprofit, Social, and Wedding Events: Understanding the Emotional Side of Events
  15. Chapter 10 Association and Corporate Events: The Business Side of Tourism
  16. Chapter 11 Casino, VIP and Celebrity Events, and Tradeshows: Dealing with the Rich and Famous
  17. Chapter 12 Upselling for Repeat Business and Working with Vendors: Improving the Bottom Line
  18. Chapter 13 Accounting for Catering and Convention Services
  19. Glossary
  20. Appendix
  21. Index
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