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Get the straight goods on how to build a thriving side hustle from someone who’s been there before 

In Clever Girl Finance: The Side Hustle Guide, celebrated finance expert, influencer, CEO, and author Bola Sokunbi delivers your own personal key to unlocking more money, more freedom, and more security in your life. You’ll find out how to achieve financial prosperity by leveraging a side hustle business to increase your income and build wealth. 

You’ll discover how to: 

  • Build your confidence, eliminate your fears, and strengthen your focus 
  • Establish a strong foundation for your new business, even without prior experience 
  • Create a solid plan to brand, market, and grow a business your customers won’t be able to get enough of 
  • Write a realistic financial plan for your side hustle and to create long-term wealth 

Perfect for those with a side hustle dream and some energy to spare, Clever Girl Finance: The Side Hustle Guide will also earn a place in the libraries of anyone who’s ever thought about building a successful and profitable side hustle from the ground up but didn’t know where to start. 

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Dedication
  5. About the Author
  6. Acknowledgments
  7. It’s Time to Make Your Side-Hustle Dreams a Reality!
    1. HOW TO USE THIS BOOK
  8. CHAPTER 1: Getting Prepared to Win
    1. CHALLENGING THE FEAR THAT HOLDS YOU BACK
    2. GET PREPARED TO BUILD A SUCCESSFUL BUSINESS
    3. MY SIDE HUSTLE BUSINESS STORY
    4. WHAT NOT TO EXPECT FROM YOUR SIDE HUSTLE
    5. MEET CAMILLA BANKS
    6. NOTES
  9. CHAPTER 2: Laying Out Your Business Idea
    1. WHAT’S IT GONNA BE? BRAINSTORMING YOUR BUSINESS IDEAS
    2. DOING YOUR RESEARCH: GOOGLE IS YOUR FRIEND
    3. ESTABLISHING YOUR BUSINESS VISION AND MISSION
    4. MEET VICKII ONABOLU
    5. NOTE
  10. CHAPTER 3: Your Business Plan
    1. CREATING A BUSINESS PLAN THAT MAKES SENSE TO YOU
    2. WHAT LEGAL STRUCTURE DO YOU NEED?
    3. WHO IS YOUR BUSINESS FOR, AND WHY SHOULD THEY BUY FROM YOU?
    4. DEFINING YOUR PRODUCTS AND SERVICES
    5. ASSESSING YOUR COMPETITION
    6. MEET TIWA LAWRENCE
    7. NOTES
  11. CHAPTER 4: Building Your Brand and Marketing Your Business
    1. DEVELOPING THE LOOK AND FEEL OF YOUR BRAND
    2. CREATING A MARKETABLE BRAND STORY
    3. YOUR ONLINE PRESENCE AND CONTENT STRATEGY
    4. YOUR MARKETING STRATEGY AND LEVELING UP YOUR GAME
    5. MEET KALYN JOHNSON CHANDLER
    6. NOTES
  12. CHAPTER 5: Business Finances—Let’s Talk Money!
    1. LAYING OUT YOUR STARTUP COSTS AND OPERATING EXPENSES
    2. YOUR BUSINESS BUDGET: AN ESSENTIAL PART OF YOUR BUSINESS SUCCESS
    3. ANALYZING YOUR BUSINESS FINANCES: BREAKING EVEN, PROFIT, AND LOSS
    4. PRICING YOUR PRODUCTS AND SERVICES
    5. MONEY MISTAKES TO AVOID WHILE BUILDING WEALTH WITH YOUR SIDE HUSTLE
    6. MEET SAHIRENYS PIERCE
    7. NOTES
  13. CHAPTER 6: In It to Win It!
    1. LEVERAGING METRICS IN YOUR BUSINESS
    2. MANAGING YOUR TIME: TIPS AND TOOLS TO HELP
    3. WHO DO YOU NEED ON YOUR TEAM?
    4. MEET EMILIE ARIES
  14. CHAPTER 7: Plan for Growth
    1. STAYING CONSISTENT AND PERSEVERING THROUGH SEASONS
    2. PRIORITIZING SELF-CARE
    3. MEET EBONY RUFFIN
  15. In Closing
  16. Index
  17. End User License Agreement
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