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Book Description

Competition is becoming more intense and decision makers are encountering increasing complexity, rapid change, and higher levels of risk. In many situations, the solution is more and better computerized decision support, especially analytics and business intelligence. Today managers need to learn about and understand computerized decision support. If a business is to succeed, managers must know much more about information technology solutions. This second edition of a powerful introductory book is targeted at busy managers and MBA students who need to grasp the basics of computerized decision support, including the following: What are analytics? What is a decision support system? How can managers identify opportunities to create innovative computerized support? Inside, the author addresses these questions and some 60 more fundamental questions that are key to understanding the rapidly changing realm of computerized decision support. In a short period of time, you’ll “get up to speed” on decision support, analytics, and business intelligence.

Table of Contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Abstract
  6. Contents
  7. Acknowledgments
  8. Introduction
  9. Chapter 1 Modern Decision Support
  10. Chapter 2 Decision Support Concepts
  11. Chapter 3 Recognizing Types of Decision Support
  12. Chapter 4 Business Intelligence and Data-Driven DSS
  13. Chapter 5 Predictive Analytics and Model-Driven Decision Support
  14. Chapter 6 Decision Support Benefits and Trade-Offs
  15. Chapter 7 Identifying Decision Support Opportunities
  16. Chapter 8 Looking Forward to Innovative Decision Support
  17. Notes
  18. Glossary
  19. References and Bibliography
  20. Index
  21. List of Questions With Links to Answers
  22. Ad Page
  23. Back Cover
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