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Book Description

Stop dreaming and start your own business 

Table of Contents

  1. Cover
  2. Title page
  3. Contents
  4. Acknowledgements
  5. Introduction
  6. About us
  7. PART 1 The reasons for going it alone
    1. 1 Why do it?
    2. 2 When should you do it?
    3. 3 Looking for inspiration
    4. 4 Leaving employment
  8. PART 2 Building your business plan
    1. 5 Developing the idea
    2. 6 Number crunching
    3. 7 Getting advice
    4. 8 The right business structure
    5. 9 Branding your business
    6. 10 Minimising risk
    7. 11 The final plan and how to use it
  9. PART 3 The nuts and bolts of running your business
    1. 12 Working smartly
    2. 13 The right environment
    3. 14 Staying on track
    4. 15 Managing relationships
    5. 16 Managing growth
    6. 17 Embracing change
  10. PART 4 Unconventional lessons
    1. 18 Beware of experts
    2. 19 Luck or judgement
    3. 20 The ‘do nothing’ strategy
    4. 21 Business bullies
    5. 22 How to sleep at night
  11. Conclusions
  12. Bibliography
  13. Index
  14. Endorsement
  15. Imprint
18.226.187.24