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Book Description

The Chinese e-Merging Market is designed to work as a step-by-step guide to the online marketplace and social media landscape in China.

Over the past decades China gained the reputation of being the world’s factory, focusing solely on manufacturing exports. This is about to change. The role of e-commerce is tremendously important in the context of the Chinese government’s stated goal of relying less on exports to the recession-stricken West and focusing more on domestic consumption as a driver for further economic growth.

The Chinese e-Merging Market is designed to work as a step-by-step guide to the online marketplace and social media landscape in China. E-Commerce is an easier, faster, and far more cost-effective way of entering the Chinese market compared to more traditional entry methods. Chinese e-commerce offers great opportunities to Western companies seeking to do business in China without the hurdle of heavy upfront investment.

This book aims to assist Western SMEs, business owners, entrepreneurs, investors, and business students to understand and ideally enter the Chinese e-merging market. It provides practical advice, updated data, and relevant links for further reference that Western companies and entrepreneurs can use to establish their online business presence in China and to remain competitive in this tremendously challenging and profitable market.

Table of Contents

  1. Cover
  2. Half-title Page
  3. Title Page
  4. Copyright
  5. Dedication
  6. Abstract
  7. Contents
  8. Introduction
  9. China’s E-Tail Revolution: Why China and Why Sell Online
  10. Online Consumer Behavior in China
  11. What Do They Value Most?
  12. How to Market Your Products and Services Online
  13. The Big Two: WeChat and Sina Weibo
  14. How to Market on Wechat
  15. How to Market on Weibo
  16. The Taobao Phenomenon: Can You Beat the Giant?
  17. How to Sell Online
  18. Alternative Solutions
  19. Payment Methods
  20. Digital Laws and Regulations in China
  21. Key Strategies for Different Company Types
  22. Managing Practical Challenges
  23. The Future of E-Commerce and Technology in China
  24. The Future of Chinese Retail
  25. China Going Global
  26. Final Thoughts and Recommendations
  27. 2018 Digital China in Numbers
  28. Useful Links & References
  29. Bibliography
  30. About the Author
  31. Index
  32. Backcover
54.226.242.26