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Book Description

Whether you seek financial backing or board consent, this book will give you the critical knowledge you need to get the go-ahead. Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing business plan with your backer’s needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed.

 

FT ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT

Table of Contents

  1. Cover
  2. About the author
  3. Title Page
  4. Table of Contents
  5. Dedication
  6. Introduction
  7. part 1 Preparing your plan
    1. 1 Essential preparation
  8. part 2 Writing your plan
    1. 2 The business
    2. 3 Market demand
    3. 4 Competition
    4. 5 Strategy
    5. 6 Resources
    6. 7 Financials and forecasts
    7. 8 Risk, opportunity and sensitivity
    8. 9 Conclusion
  9. part 3 Reviewing your plan
    1. 10 Monitoring and evaluating
  10. Postscript: 12 hot potatoes
  11. Appendix
    1. Appendix A: Deriving competitive position
    2. Appendix B: Structured interviewing of customers
  12. Index
  13. Endorsements
  14. Imprint
18.220.59.69