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Sara Williams is a former investment analyst and financial journalist. She has contributed many articles on tax and finance for national newspapers, and for a number of years wrote for Which?, including the Which? Tax-Saving Guide and the Which? Book of Tax. She is also the author of Perfectly Legal Ways to Pay Less Tax. Sara is the former executive chair of AIM-listed media business Vitesse Media Plc, which offers research, digital and social media, and event management in the tax, business and investment areas. Its titles include What Investment, SmallBusiness.co.uk, Information Age, GrowthBusiness.co.uk and Growth Company Investor. She holds qualifications in investment advice and management.
Table of Contents
- Cover Page
- Title
- Copyright
- Contents
- Acknowledgements
- Web site
- About the author
- 30 tips for success
- 1 You and your ideas
- 2 Less than 100 per cent
- 3 Who will buy?
- 4 Are you sure?
- 5 Timing the jump
- 6 The business plan
- 7 Getting ready to start
- 8 Off the peg
- 9 Franchises
- 10 Beating the pirates
- 11 Names and brands
- 12 Getting the message across
- 13 Getting new customers
- 14 Building customer relationships
- 15 How to set a price
- 16 Choosing your workplace
- 17 Professional back-up
- 18 Getting the right staff
- 19 Your rights and duties as an employer
- 20 Your business and the environment
- 21 Insurance
- 22 Forecasting
- 23 Raising the money
- 24 Staying afloat
- 25 Moving ahead
- 26 Not waving but drowning
- 27 Keeping the record straight
- 28 Tax
- 29 VAT
- 30 Pensions and retirement
- Index