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Richard Hammond is a retailing expert, and Smart Circle is his problem-solving consultancy. Together with select subject-matter experts he tackles a wide range of retail challenges: from ‘big idea’ and format development to customer engagement and retail futurology. He is also the author of Smart Retail 4e.
Table of Contents
- Cover
- Title page
- Contents
- Dedication
- What you can expect from this book
- Acknowledgements
- Publisher’s acknowledgements
- Introduction
- Part 1 How friction and reward are the keys to better customer experiences
- Part 2 The friction/reward tool kit
- Part 3 Frictionless futures
- Epilogue
- References
- Index
- Endorsements
- Imprint