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Book Description

While it's important to engage with customers and gather their feedback, the process is less impactful if you can’t make sense out of the data you're collecting. In this lesson, you'll learn how to derive patterns and meaning in your data, and most importantly, share your findings throughout your organization.

Table of Contents

  1. Sensemaking
    1. The Sensemaking Loop
      1. Data Sources
      2. Shoeboxes
      3. Evidence Files
      4. Schemas
      5. Stories
    2. Key Points
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