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Generation Impact, Updated and Expanded Edition

Author Sharna Goldseker , Michael Moody
Release Date: 2020/10/01
ISBN: 9781119746409
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An insider's guide to the coming philanthropic revolution

Meet the next generation of big donors—the Gen X and Millennial philanthropists who will be the most significant donors ever and will shape our world in profound ways. Hear them describe their ambitious plans to revolutionize giving so it achieves greater impact. And learn how to help them succeed in a world that needs smart, effective donors now more than ever.

As "next gen donors" step into their philanthropic roles, they have not only unprecedented financial resources, but also big ideas for how to wield their financial power. They want to disrupt the traditional world of charitable giving, and they want to do so now, not after they retire to a life of philanthropic leisure.

Generation Impact: How Next Gen Donors Are Revolutionizing Giving pulls back the curtain on these rising next gen donors and the "Impact Revolution" they seek, offering extensive firsthand accounts and expert analysis of their hands-on, boundary-pushing strategies, as well as their determination to honor the legacies they've inherited and the values they hold.

This Updated and Expanded edition includes new, practical resources designed to help those who work with next gen donors to engage with them in even more productive and effective ways – to help them become the sort of transformational donors we all need them to be in this pivotal time. Three Best Practice Guides offer targeted tips for key audiences – nonprofits and fundraisers, families, and advisors – and introduce new data and additional featured donors. A new Preface answers the most pressing questions asked by the thousands of readers already energized by Generation Impact, including what has changed in the world in recent years and how these influential emerging donors are responding.

Adapting to the revolution that next gen donors are bringing may not be easy, but this book can help.

Table of Contents

  1. COVER
  2. PREFACE TO THE UPDATED AND EXPANDED EDITION
    1. What Does Generation Impact Mean by Impact?
    2. What Are the Differences Between Inheritors and Earners?
    3. Do These Donors Realize How Difficult They Can Be for Nonprofits? Are They Really Worth the Effort?
    4. What Has Changed in the Last Few Years?
    5. Notes
  3. ACKNOWLEDGEMENTS
  4. CHAPTER 1: Introduction: The Most Significant Philanthropists Ever
    1. Big Donors, Big Impact
    2. The New Golden Age of Giving
    3. The Coming Impact Revolution
    4. Who Are These Gen Xers and Millennials?
    5. In Their Own Words
    6. Using This Book
    7. Notes
  5. PART ONE: The Impact Revolution
    1. CHAPTER 2: Show Me the Impact
    2. Impact Obsession
    3. Moving the Needle
    4. The Power of Seeing
    5. What Does This Mean?
    6. Notes
    7. CHAPTER 3: Changing Strategies for a New Golden Age
    8. Passionate about Strategy
    9. Same Issues, Bigger Impact
    10. Strategies for Success
    11. Give Local—But Differently
    12. What Does This Mean?
    13. Notes
    14. CHAPTER 4: Why Not Innovate?
    15. Excited about Innovation, Okay with Blurriness
    16. The New Tool Belt
    17. Using Every Tool for Impact
    18. Aspirational Innovators
    19. Being Unreasonable to Do Something Extraordinary
    20. Taking Risks and Failing Forward
    21. What Does This Mean?
    22. Notes
  6. PART TWO: Going All In
    1. CHAPTER 5: The “Do Something” Generation
    2. Get Out There and Do It
    3. Looking for a Real Relationship
    4. With Great Power Comes Great Responsibility
    5. Engaged Donors Are Bigger, Better Donors
    6. What Does This Mean?
    7. Notes
    8. CHAPTER 6: More Than an ATM
    9. Valuing Me for Me
    10. More Than a Party Planner
    11. The Value of Talent
    12. What Does This Mean?
    13. Notes
    14. CHAPTER 7: Inspirational Peer Pressure
    15. Transformation Not Transaction
    16. Filling the Learning Gap
    17. A Little Inspiration
    18. Peer Giving Is Strategic Giving
    19. What Does This Mean?
    20. Notes
  7. PART THREE: Respectful Revolutionaries
    1. CHAPTER 8: Living Values Seamlessly
    2. Values, Not Valuables
    3. Origins, Where the Values Come From
    4. A Delicate Balance
    5. Living Seamlessly and Managing Up
    6. What Does This Mean?
    7. Notes
    8. CHAPTER 9: On the Shoulders of Giants
    9. The Importance of the Family Narrative
    10. Learning Your Past to Shape Your Future
    11. Taking Stewardship to the Next Level
    12. Balance Takes Many Forms
    13. What Does This Mean?
    14. Notes
    15. CHAPTER 10: Fielding a Multigenerational Team
    16. A New Multigenerational Landscape
    17. Know-How and Know-Who
    18. Building Peerage, Not Adding a Kids' Table
    19. Respecting Generational Personalities
    20. What Does This Mean?
    21. Notes
    22. CHAPTER 11: Next Gen Philanthropic Identity
    23. The Importance of Becoming
    24. The Difficulty of the Launch
    25. Breaking Norms: Next Gen Are Now Gen
    26. What Does This Mean?
    27. Notes
    28. CHAPTER 12: CHAPTER 12Conclusion: Making the Most of the Golden Age of GivingConclusion: Making the Most of the Golden Age of Giving
    29. The Coming Revolution
    30. Will the Golden Age Really Be Golden?
    31. Seek Transformation Not Transaction
    32. Use Your Power for Good
    33. The Next Gen Are the Now Gen
    34. Notes
  8. BEST PRACTICES FOR ENGAGING GENERATION IMPACT
    1. Ready for the New Normal? Engaging the Most Significant Philanthropists Ever
    2. How to Use These Guides
    3. APPENDIX A: Best Practices for Nonprofits and Fundraisers
    4. Introduction
    5. BEST PRACTICE #1: Don't wait. Start engaging next gen donors today so you have the chance for long-term partnerships.
    6. BEST PRACTICE #2: Build relationships with the individual. Avoid the common perception that any next gen donor is just an ATM or the “child of so-and-so.”
    7. BEST PRACTICE #3: Engage next gen donors around their values first. And proactively help your older donors talk values and legacy with their next gen family members.
    8. BEST PRACTICE #4: Find creative and meaningful ways to show next gen donors the impact of your work.
    9. BEST PRACTICE #5: If you are a large organization, find ways to make yourself seem smaller.
    10. BEST PRACTICE #6: Be more transparent and candid—even if that takes you out of your comfort zone.
    11. BEST PRACTICE #7: Be open to the new, even the risky, and work sincerely with next gen donors with new ideas.
    12. BEST PRACTICE #8: Provide next gen donors with meaningful opportunities for learning and engagement, especially hands-on experiences and peer learning.
    13. BEST PRACTICE #9: Help next gen donors go “all in” for your cause, giving all their assets, including time, talent, and ties.
    14. BEST PRACTICE #10: Build and embrace a truly multigenerational team on your board, taking advantage of having both rookies and veterans.
    15. Next Steps
    16. APPENDIX B: Best Practices for Families
    17. Introduction
    18. BEST PRACTICE #1: Start early. Give your next gen opportunities to give, and to observe the family's giving, from a young age.
    19. BEST PRACTICE #2: Move your next gen from the “kids' table” sooner, not later. Embrace the multigenerational family team.
    20. BEST PRACTICE #3: Show your next gen the impact of the family's giving.
    21. BEST PRACTICE #4: Talk about your values and ask your next gen about theirs. You will find shared ones.
    22. BEST PRACTICE #5: Help next gen donors find their place in the family's legacy of giving.
    23. BEST PRACTICE #6: Listen to your next gen's ideas, especially about strategy and innovation.
    24. BEST PRACTICE #7: Help your next gen give their time and talent to a cause or organization. When possible, give yours alongside them.
    25. BEST PRACTICE #8: Help next gen donors leverage their ties as well.
    26. Next Steps
    27. Notes
    28. APPENDIX C: Best Practices for Advisors
    29. Introduction
    30. BEST PRACTICE #1: Proactively learn who your next generation of your clients are, and what they want.
    31. BEST PRACTICE #2: Don't wait! Start building real relationships with the next generation now.
    32. BEST PRACTICE #3: Ask next gen donors about their values and help them find alignment.
    33. BEST PRACTICE #4: Help next gen donors find their place in their family's story and legacy.
    34. BEST PRACTICE #5: Be a source of learning.
    35. BEST PRACTICE #6: Be a connector. Help next gen donors learn and give with their peers.
    36. BEST PRACTICES #7: Give next gen donors opportunities for impact investing.
    37. Next Steps
    38. Notes
    39. APPENDIX D: Discussion Guide
    40. How to Use This Guide
    41. CHAPTER 1: Introduction: The Most Significant Philanthropists Ever
    42. PART One: The Impact Revolution
    43. PART Two: Going All In
    44. PART Three: Respectful Revolutionaries
    45. CHAPTER 12: Conclusion: Making the Most of the Golden Age of Giving
    46. APPENDIX E: Methods and Data
    47. Data Collection and Analysis
    48. Characteristics of the Sample
    49. Current Limitations and Future Research
    50. Notes
  9. ABOUT THE AUTHORS
  10. INDEX
  11. END USER LICENSE AGREEMENT
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