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Roar Out of the Covid-19 Recession

You've weathered the shock, the lockdowns, and the slow crawl back. But with a new normal come new risks—and new opportunities. What must you and your business do now to come out of the downturn stronger and better positioned for the future?

Global Recession: Insights You Need from Harvard Business Review will help you find possibilities amid the upheaval and reshape your business to seize advantage in the upswing.

Business is changing. Will you adapt or be left behind?

Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

Table of Contents

  1. Series Page
  2. Title Page
  3. Copyright
  4. Contents
  5. Introduction: Finding Opportunity in Adversity
  6. Section 1: Strategy in the Recession
    1. 1. Adapt Your Business to the New Reality
    2. 2. Avoid Making This Strategic Mistake in a Recession
  7. Section 2: Managing Your Business Through the Recession
    1. 3. What Really Prevents Companies from Thriving in a Recession
    2. 4. Do You Have the Right Sales Channels for a Downturn?
    3. 5. Joint Ventures and Partnerships in a Downturn
    4. 6. Don’t Cut Your Marketing Budget in a Recession
    5. 7. Seven Strategies for Leading a Crisis-Driven Reorg
  8. Section 3: Entrepreneurship and Startups in the Recession
    1. 8. You Don’t Have to Pivot in a Crisis
    2. 9. How to Launch a Startup in the Post-Covid Era
  9. Section 4: Managing Yourself and Your Career in the Recession
    1. 10. How to Find a (Great) Job During a Downturn
    2. 11. Growth After Trauma
  10. About the Contributors
  11. Index
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