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Book Description

NEW from the bestselling HBR’s 10 Must Reads series.
The best leaders know how to communicate clearly and persuasively. How do you stack up?

If you read nothing else on communicating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation.

Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to:

• Pitch your brilliant idea—successfully
• Connect with your audience
• Establish credibility
• Inspire others to carry out your vision
• Adapt to stakeholders’ decision-making styles
• Frame goals around common interests
• Build consensus and win support


Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:
HBR’s 10 Must Reads: The Essentials
HBR’s 10 Must Reads on Collaboration
HBR’s 10 Must Reads on Innovation
HBR’s 10 Must Reads on Leadership
HBR’s 10 Must Reads on Making Smart Decisions
HBR’s 10 Must Reads on Managing Yourself
HBR’s 10 Must Reads on Strategic Marketing
HBR’s 10 Must Reads on Teams



Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. Change the Way You Persuade
  6. Harnessing the Science of Persuasion
  7. The Power of Talk
  8. The Necessary Art of Persuasion
  9. Is Silence Killing Your Company?
  10. How to Become an Authentic Speaker
  11. Telling Tales
  12. How to Pitch a Brilliant Idea
  13. The Five Messages Leaders Must Manage
  14. Taking the Stress Out of Stressful Conversations
  15. About the Contributors
  16. Index
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