Cover image for Hooked

Hooked

Author Patrick Fagan
Release Date: 2016/05/01
ISBN: 9781292074450
Topic:
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Book Description


In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

Table of Contents

  1. Cover
  2. Title
  3. Table of Contents
  4. Note
  5. About the author
  6. Thanks and acknowledgements
  7. Let’s get #hooked
  8. Part 1: An Introduction
    1. 1 The science of communication
    2. 2 The brain
  9. Part 2 Section 1 Invite Attention
    1. 3 Primal
    2. 4 Affective
    3. 5 Self-relevant
    4. 6 Surprising
    5. Section 2 Ignite Thinking
      1. 7 Mystery
      2. 8 Ease
      3. 9 Narrative
    6. Section 3 Incite Action
      1. 10 Memory
      2. 11 Autopilot
      3. 12 Priming
  10. Part 3 Putting it to Use
    1. 13 Promotions
    2. 14 The psych of like
    3. 15 Direct mail
    4. 16 In the office
    5. 17 Test, test, test
  11. Conclusion
  12. Index
  13. Endorsements
  14. Imprint
3.147.80.3