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How Effective Is Location-Targeted Mobile Advertising?
Author
Zheng Fang
,
Xueming Luo
,
Megan E. Keith
Release Date: 2015/01/01
ISBN: 53863MIT56203
Topic:
Web & Mobile
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Book Description
Mobile advertising that is targeted based on a consumer’s location can be effective -- particularly with customers who have a high level of interest in the type of product you’re selling.
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How Effective Is Location-Targeted Mobile Advertising?