Book Description

It takes guts to lose money. Particularly when it's other peoples. Especially when it adds up to $4 billion.

That is roughly the sum the 13 internet entrepreneurs featured in this book lost in 1999. Maybe the pain is eased by the knowledge that despite these hefty losses, the 12 companies had a combined market capitalization of $170bn, giving the 13 entrepreneurs a combined wealth of more than $35bn.

The people in this book represent the leading managers in the Internet industry. They are quizzed about their strategies, their motivations and their ambitions at this crucial point in the evolution of the new medium.

Bob Davis - Lycos Searching Out The Next Deal

Jerry Yang - Yahoo Underlining That Size Matters

Jay Walker - Priceline Storming The Barricades Of Commerce

Jim Barksdale - Netscape Proof that Adult Supervision Works

Jeff Bezos - Amazon Building The Net's Biggest Brand

Christos Cotsakos - E*Trade Courage Under Fire

David Hayden - Critical Path Innovation As A Way Of Life

Steve Kirsch - Infoseek Altruism Born Of Technology Talent

Rod Schrock - AltaVista From Big Business To Net Start-Up

Joe Kraus - Excite Passion And Commitment To A Business Ideal

Candice Carpenter and Nancy Evans - iVillage A Different Vision Of Net Success

Pierre Omidyar - eBay Bidding To Distance The Competition

These are the original internet business gurus, and their views on how they got there, and, crucially, where web business is going next. This title is essential reading for everyone in e-World.

Rules are good: these people break them.

Table of Contents

  1. Copyright
    1. Dedication
  2. About the author
  3. Acknowledgments
  4. Introduction
    1. It takes guts to lose money
    2. Breaking the rules
  5. Bob Davis: Lycos: Searching out the next deal
    1. Introduction
    2. Joining Lycos
    3. The Lycos business strategy
    4. The Lycos acquisition strategy
    5. The Lycos partnership strategy
    6. USA Networks merger - what went wrong?
  6. Jerry Yang: Yahoo!: Size matters
    1. Introduction
    2. The formation of Yahoo!
    3. The Yahoo! business strategy
    4. Yahoo!'s working culture
    5. The Yahoo! partnership strategy
  7. Jay Walker: Priceline: Storming the barricades of commerce
    1. Introduction
    2. The formation of Priceline
    3. The Priceline concept
    4. The Delta deal
    5. Latest initiatives
  8. Jim Barksdale: Netscape: Proof that adult supervision works
    1. Introduction
    2. Joining Netscape
    3. Rapid growth for Netscape
    4. America Online (AOL) acquires Netscape
    5. What next for Jim Barksdale?
  9. Jeff Bezos: Amazon: Building the net's biggest brand
    1. Introduction
    2. The formation of Amazon
    3. Latest initiatives
    4. Plans for future expansion
  10. Christos Cotsakos: E*Trade: Courage under fire
    1. Introduction
    2. Christos Cotsakos - a personal history
    3. Joining E*Trade
    4. Difficult early days
    5. Plans for the future
  11. David Hayden: Critical Path: Innovation as a way of life
    1. Introduction
    2. The formation of Critical Path
    3. Initial challenges
    4. E*Trade signs up
    5. Hayden today
  12. Steve Kirsch: Infoseek: Altruism born of technology talent
    1. Introduction
    2. The formation of Infoseek
    3. Future plans for Kirsch
  13. Rod Schrock: AltaVista: From big business to net start-up
    1. Introduction
    2. Joining AltaVista
    3. Schrock's business strategy for AltaVista
    4. Possible future partnerships
  14. Joe Kraus: Excite: Passion and commitment to a business ideal
    1. Introduction
    2. The formation of Excite
    3. Kraus's particular role in Excite
    4. Funding the 'big idea'
    5. George Bell becomes CEO
    6. Necessary changes for the future
  15. Candice Carpenter, Nancy Evans: iVillage: A different vision of net sucess
    1. Introduction
    2. How iVillage evolved
    3. iVillage's working culture
    4. Future developments
  16. Pierre Omidyar: eBay: Bidding to distance the competition
    1. Introduction
    2. The formation of eBay
    3. Rapid growth for eBay
    4. Challenges and potential problems
    5. Looking to the future