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This book presents key concepts related to quantitative analysis in business.

It is targeted at business students (both undergraduate and graduate) taking an introductory core course. Business analytics has grown to be a key topic in business curricula, and there is a need for stronger quantitative skills and understanding of fundamental concepts.

This second edition adds material on Tableau, a very useful software for business analytics. This supplements the tools from Excel covered in the first edition, to include Data Analysis Toolpak and SOLVER.

Table of Contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Description
  6. Contents
  7. Chapter 1 Business Analytics
  8. Chapter 2 Visualization
  9. Chapter 3 Sampling
  10. Chapter 4 Hypothesis Testing
  11. Chapter 5 Linear Regression
  12. Chapter 6 Multiple Regression
  13. Chapter 7 Logistic Regression
  14. Chapter 8 Linear Programming
  15. Chapter 9 Business Analytic Modeling Tools
  16. References
  17. About the Authors
  18. Index
  19. Advertisement Page
  20. Back Cover
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