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Key Business Analytics
Author
Bernard Marr
Release Date: 2016/02/01
ISBN: 9781292017464
Topic:
Business
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Book Description
Key Business Analytics
will help managers apply tools to turn data into insights that help them better understand their customers, optimise their internal processes and identify cost savings and growth opportunities.
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Table of Contents
Cover
Title page
Contents
About the author
Introduction
PART ONE Bare analytics
1 Business experiments/experimental design/AB testing
2 Visual analytics
3 Correlation analysis
4 Scenario analysis
5 Forecasting/time series analysis
6 Data mining
7 Regression analysis
8 Text analytics
9 Sentiment analysis
10 Image analytics
11 Video analytics
12 Voice analytics
13 Monte Carlo simulation
14 Linear programming
15 Cohort analysis
16 Factor analysis
17 Neural network analysis
18 Meta-analytics – literature analysis
PART TWO Analytics input tools or data collection methods
19 Quantitative surveys
20 Qualitative surveys
21 Focus groups
22 Interviews
23 Ethnography
24 Text capture
25 Image capture
26 Sensor data
27 Machine data capture
PART THREE Financial analytics
28 Predictive sales analytics
29 Customer profitability analytics
30 Product profitability analytics
31 Cash flow analytics
32 Value driver analytics
33 Shareholder value analytics
PART FOUR Market analytics
34 Unmet need analytics
35 Market size analytics
36 Demand forecasting
37 Market trend analytics
38 Non-customer analytics
39 Competitor analytics
40 Pricing analytics
41 Marketing channel analytics
42 Brand analytics
PART FIVE Customer analytics
43 Customer satisfaction analysis
44 Customer lifetime value analytics
45 Customer segmentation analytics
46 Sales channel analytics
47 Web analytics
48 Social media analytics
49 Customer engagement analytics
50 Customer churn analytics
51 Customer acquisition analytics
PART SIX Employee analytics
52 Capability analytics
53 Capacity analytics
54 Employee churn analytics
55 Recruitment channel analytics
56 Competency acquisition analytics
57 Employee performance analytics
58 Corporate culture analytics
59 Leadership analytics
PART SEVEN Operational analytics
60 Fraud detection analytics
61 Core competency analytics
62 Supply chain analytics
63 Lean Six Sigma analytics
64 Capacity utilisation analytics
65 Project and programme analytics
66 Environmental impact analytics
67 Corporate social responsibility (CSR) analytics
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