Cover image for Leadership Brand: Deliver on Your Promise

Leadership Brand: Deliver on Your Promise

Author Portia R. Mount , Lynn B. Miller , David Magellan Horth
Release Date: 2016/12/01
ISBN: 9781604916300
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Book Description

Everyone has a reputation. Whether good or bad, your reputation precedes you, and can inhibit or enhance your professional goals. However, how do you actively nurture, develop, and manage how others see you? In this book, we’ll discuss how crafting a brand can give you control of how you’re perceived at work.From proven strategies from CCL experts, to practical advice you can implement immediately, Leadership Brand: Deliver on Your Promise can help you figure out the leader you want to be, and how to build the brand that can get you there.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. What Is a Leadership Brand?
    1. Why Your Brand Matters
    2. The Link between Brand and the Social Aspects of Leadership
  6. How a Leadership Brand Can Work for You—or Against You
  7. Defining Your Current Leadership Brand
    1. Exercise 1: Developing a Brand Perspective
    2. Exercise 2: Bringing a Brand Perspective to Your Career
  8. How to Define and Cultivate an Aspirational Brand
    1. Grounding Your Aspirational Brand in Authenticity
    2. Techniques for Evolving Your Brand
    3. Exercise: Linking Your Brand to Your Values
  9. How to Reinforce Your Personal Leadership Brand Online
    1. Online Brand Building: Tips and Considerations
  10. Evolving Your Leadership Brand Throughout Your Career
  11. Background
  12. Suggested Resources
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