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Book Description

Mintzberg has established a reputation as an iconoclast who challenges the corporate orthodoxy of strategic planning as abstract, prescriptive analysis. Mintzberg instead views strategy as a creative, fluid, and emergent process that should be rooted in the real work of companies and their leaders.

Table of Contents

  1. Cover Page
  2. Contents
  3. Unconventional Wisdom: A Conversation with Henry Mintzberg
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