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Brand yourself like a pro on LinkedIn 

LinkedIn multiplies what you know by the power of who you know to deliver the number one social platform for business professionals and new job seekers. LinkedIn For Dummies shows LinkedIn newcomers the best ways to discover new opportunities, enhance their personal brand, network with other professionals, and give an exponential boost to their career. Consider this book a passport to help you connect more successfully with many of LinkedIn’s 660+ million members in over 200 countries, as well as an expert guide to the platform’s tools and features and the proven tactics that get you noticed.  

In this friendly, all-access introduction to the LinkedIn scene, entrepreneurship guru Joel Elad clues you in on the essentials. Get the latest insight on how to create an attractive profile that will make employers give you a second glance as well as techniques for making useful connections across the globe. In no time at all you’ll also be right at home with the profile user interface and getting busy with adding content, searching for career opportunities, and, if you’re looking to hire for your company, recruiting top candidates.  

  • Build your personal brand and market it 
  • Sell yourself by highlighting skills, awards, and endorsements 
  • Get connected with LinkedIn groups 
  • Manage and make introductions via InMail 

Relationships matter: LinkedIn For Dummies gives you the online social skills to turn six degrees of separation into the colleagues, mentors, and friends who will transform your career—and your life.  

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Introduction
    1. About This Book
    2. Foolish Assumptions
    3. Icons Used in This Book
    4. Beyond the Book
    5. Where to Go from Here
  5. Part 1: Understanding LinkedIn Basics
    1. Chapter 1: Looking into LinkedIn
    2. Understanding Your New Contact Management and Networking Toolkit
    3. Discovering What You Can Do with LinkedIn
    4. Navigating LinkedIn
    5. Understanding LinkedIn Costs and Benefits
    6. Chapter 2: Signing Up and Creating Your Account
    7. Joining LinkedIn
    8. Building Your Network
    9. Chapter 3: Completing Your Profile
    10. Adding a Summary and Basic Information
    11. Completing Your Summary
    12. Adding More Profile Sections
    13. Adding a Position
    14. Reporting Your Education
    15. Setting Your Profile URL and Public View
  6. Part 2: Finding Others and Getting Connected
    1. Chapter 4: Discovering and Building Your Network
    2. Searching Your First-Degree Connections
    3. Searching the LinkedIn Network
    4. Chapter 5: Growing Your Network
    5. Building a Meaningful Network
    6. Importing Contacts into LinkedIn
    7. Sending Connection Requests
    8. Accepting (or Gracefully Declining) Invitations
    9. Chapter 6: Managing Messages and InMail
    10. Using InMail versus Using LinkedIn Messages
    11. Sending InMail
    12. Managing Invitations
    13. Setting Up an Introduction
    14. Managing Introduction Requests
    15. Chapter 7: Interacting with and Endorsing Your Network
    16. Interacting with Your Network
    17. Giving and Receiving Endorsements on LinkedIn
  7. Part 3: Growing and Managing Your Network
    1. Chapter 8: Understanding Your News Feed
    2. Understanding the News Feed
    3. Configuring Your News Feed
    4. Setting Up Digest Notifications
    5. Writing an Article on LinkedIn
    6. Managing Post Interactions
    7. Chapter 9: Exploring the Power of Recommendations
    8. Understanding Recommendations
    9. Writing Recommendations
    10. Requesting Recommendations
    11. Gracefully Declining a Recommendation (or a Request for One)
    12. Managing Recommendations
    13. Chapter 10: Accessing LinkedIn with a Mobile Device
    14. Surveying the LinkedIn Mobile App
    15. Installing Any LinkedIn Mobile App
    16. Breaking Down the Sections of the LinkedIn Mobile App
    17. Connecting Your App Usage with Website Usage
    18. Chapter 11: Configuring Settings Like a Pro
    19. Using the Settings & Privacy Page as a Command Console
    20. Starting with Basic Account Changes
    21. Controlling Visibility and Privacy Settings
    22. Finalizing Your LinkedIn Communications Settings
    23. Chapter 12: Using LinkedIn with Your Internet Activities
    24. Exporting LinkedIn Connections to Your Email Application
    25. Exporting Your Profile and Badge
  8. Part 4: Finding Employees, Jobs, and Companies
    1. Chapter 13: Finding Employees
    2. Managing Your Job Listings
    3. Screening Candidates with LinkedIn
    4. Using Strategies to Find Active or Passive Job Seekers
    5. Chapter 14: Finding a Job
    6. Searching for an Open Position
    7. Tuning Up Your Profile and Network to Make a Good Impression
    8. Preparing Your Profile and Account Settings for Job Searches
    9. Involving LinkedIn in Job Search Strategies
    10. Chapter 15: Following Companies
    11. Searching for Companies
    12. Putting Your Company on LinkedIn
  9. Part 5: Using LinkedIn for Everyday Business
    1. Chapter 16: Getting Connected with Groups
    2. Reaping the Benefits of Groups
    3. Understanding the Two Types of Groups
    4. Joining a Group
    5. Creating a Group
    6. Setting Up the Group and Inviting Members
    7. Chapter 17: Implementing Sales and Marketing Techniques
    8. Marketing Yourself through LinkedIn
    9. Marketing Your Business through LinkedIn
    10. Mining for Clients
    11. Closing the Deal
    12. Chapter 18: Using LinkedIn Ads
    13. Understanding LinkedIn Ads
    14. Finding Out about Filtering Options
    15. Creating an Ad Campaign
    16. Managing Your Ad Campaign
    17. Chapter 19: Discovering Creative Uses of LinkedIn
    18. Mashing LinkedIn with Other Services
    19. Building Your Focus Group
    20. Using Location-Based LinkedIn Ideas
  10. Part 6: The Part of Tens
    1. Chapter 20: Ten LinkedIn Do’s and Don’ts
    2. Do Keep Your Profile Complete and Current
    3. Don’t Use Canned Invitations
    4. Don’t Expect Everyone to Network as You Do
    5. Do Your Homework
    6. Do Give LinkedIn Messages Equal Importance
    7. Don’t Spam
    8. Do Make New Connections
    9. Do Cross-Promote
    10. Do Add Value to the Process
    11. Don’t Confuse Quantity with Quality
    12. Chapter 21: Ten LinkedIn Resources
    13. The Official LinkedIn Blog
    14. LinkedIn Integrations with Zapier
    15. LinkedIn Marketing Solutions
    16. LinkedIn YouTube Channel
    17. Linked Intelligence
    18. LinkedIn Speaker Series Podcast
    19. LinkedIn Plugins
    20. Social Media Examiner
    21. TextExpander
    22. Buffer
  11. Index
  12. About the Author
  13. Connect with Dummies
  14. End User License Agreement
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