Cover image for Logotype

Logotype

Author Michael Evamy
Release Date: 2012/09/01
ISBN: 9781856698948
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Book Description

Logotype is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects.

Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America, and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios.

Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.

Table of Contents

  1. Cover
  2. Copyright
  3. Title Page
  4. Contents
  5. It’s all in the font
    1. Sans serif
      1. Title case
      2. All upper case
      3. All lower case
    2. Serif
      1. Title case
      2. All upper case
    3. Mixed case
    4. Small/large
    5. Mixed font
    6. Modular and grid-based
    7. Superbold
    8. Stencil
    9. Cursive
    10. Handwritten
    11. Outline
    12. Inline and multilinear
    13. Blurred/repeated
    14. 3-D
    15. Retro
  6. More or less
    1. Flourishes
    2. Rules and dividers
    3. Cropped
    4. Negative space
    5. Missing parts
    6. Minimal
  7. Alternative arrangements
    1. Rotated
    2. Slanted
    3. Circular
    4. Multilayered
    5. Reflection and inversion
    6. Word/monogram lock-ups
  8. Colourful characters
    1. Single-letter marks A–Z
    2. Linked letters
    3. In a word
    4. Typographic marks
      1. Dots and full stops
      2. Slashes
      3. Ampersands
      4. Underlined
      5. Other punctuation
      6. Numerical and mathematical
  9. Carriers & corners
    1. Letter carriers
    2. Carriers
      1. Circles
      2. Squares
      3. Rectangles
      4. Other shapes
    3. Frames
  10. East
    1. Chinese
    2. Arabic
    3. Hebrew
    4. Bilingual
  11. Symbolic
    1. Windows and patterns
    2. Illustrative characters
    3. Combination marks
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