Book Description
Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs.
Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.
This up-to-date new edition of Managing Enterprise Content helps you:
Determine business requirements
Build your vision
Design content that adapts to any device
Develop content models, metadata, and workflow
Put content governance in place
Adapt to new and changed roles
Identify tools requirements
With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.
Table of Contents
- Title Page
- Copyright Page
- Dedication Page
- Table of Contents
- About the authors and book team
- Acknowledgements
- Foreword
- Introduction
- Part 1: The basis of a unified content strategy
- Part 2: Where does a unified content strategy fit?
- Part 3: Performing a substantive audit: Determining business requirements
- Part 4: Developing a unified content strategy
- Part 5: Supporting your unified content strategy
- Part 6: Resources
- Footnotes