• Understand the do's and don'ts of podcasting
  • Produce unique content that attracts listeners
  • Build a studio that rivals pro podcasters

How to talk your way to the top

As more and more people turn to podcasts for entertainment, information, and education, the market for new players has never been bigger—or more competitive. And with corporations and A-list celebs moving in on the action, it's more important than ever to know how to stand out from the crowd. Written by two podcasting veterans, this book gives you everything you need to launch a podcast. Get the insider info on how to produce quality audio (and even video), keep your content fresh, find your voice, and build an audience.


  • Building your podcasting studio
  • Developing your podcast theme
  • Conducting great interviews
  • Recording and editing episodes
  • Distributing your podcast
  • Adding sponsorships
  • Expanding your podcast consumption

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Foreword
  5. Introduction
    1. About This Book
    2. How to Use This Book
    3. Conventions Used in This Book
    4. Bold Assumptions
    5. How This Book Is Organized
    6. Icons Used in This Book
    7. Beyond the Book
    8. Where to Go from Here
  6. Part 1: Podcasting on a Worldwide Frequency
    1. Chapter 1: Getting the Scoop on Podcasting
    2. Deciding Whether Podcasting Is for You
    3. Creating a Podcast
    4. There’s an App for That
    5. Other Podcast Resources
    6. Chapter 2: Getting the Gadgets To Produce a Podcast
    7. Finding the Right Mic
    8. Podcasts Well with Others: The Mixing Board
    9. Accessorize! Accessorize! Accessorize!
    10. Chapter 3: Building Your Podcast’s Digital Workstation
    11. Budget-Friendly (a.k.a. Free) Software
    12. The Sky’s the Limit: Big-Budget Software
    13. Gluing It Together with RSS
    14. Podcast Management 101
    15. Chapter 4: Go, Go, Power Podcasters!
    16. Podcasting with Your Laptop
    17. Podcasting with Your Mobile Devices
    18. Podcasting with Portable Recorders
    19. From Cloud to Computer: Portable Audio Workflow
  7. Part 2: The Hills Are Alive with the Sound of Podcasting
    1. Chapter 5: Before You Hit the Record Button
    2. Choosing a Unique Topic for Your Podcast
    3. Finding Your Voice
    4. Deciding Whether You Need an Outline or Script
    5. Determining a Length for Your Show
    6. Mark Your Calendar: Posting Schedule
    7. I Hear Music (and It Sounds Like Police Sirens!)
    8. Chapter 6: Interview-Fu: Talk to Me, Grasshopper
    9. I’ll Have My People Call Your People: Interview Requests
    10. Preparing for Interviews
    11. Recording Interviews
    12. Prepping Your Green Room for Guests
    13. Ensuring Trouble-Free Recordings
    14. Chapter 7: So What Are You Waiting For? Record, Already!
    15. Did Your Sound Check Clear the Bank?
    16. Noises Off: Capturing Ambient Noise
    17. Now Take Your Time and Hurry Up: Pacing and Clock Management
    18. Concerning Tangents and Their Val — Oh, Look, a Butterfly!
    19. Time to Push the Big Red Button!
    20. Chapter 8: Cleanup, Podcast Aisle 8!
    21. A Few Reasons to Consider Editing
    22. The Art of Editing
    23. Making Your Musical Bed and Lying in It: Background Music
    24. Making an Entrance: Intros
    25. Exit, Stage Left: Outros
  8. Part 3: So You’ve Got This Great Recording of Your Voice: Now What?
    1. Chapter 9: Shrink That Puppy and Slap a Label on It
    2. A Kilobit of Me, and a Whole Lot of You: Understanding Kbps
    3. Care for a Sample, Sir? (Audio Sample Rates)
    4. ID3 Tags: The 411 of Podcasting
    5. Chapter 10: Move It on Up (to Your Web Server)
    6. Show Art: Getting Graphic with Your Podcast
    7. Adopting an Effective File Naming Convention
    8. Understanding How FTP Works
    9. Making Your Connection with an FTP Application
    10. Uploading to a Podcast-Specific Host
    11. Chapter 11: Providing Show Notes
    12. Show Note Etiquette
    13. Planning the Post
    14. Posting Your Show Notes
    15. Boosting Search Engine Rankings with Good Show Notes
  9. Part 4: Start Spreadin’ the News about Your Podcast
    1. Chapter 12: Speaking Directly to Your Peeps
    2. Gathering Listener Feedback
    3. Fostering Comments on Your Blog
    4. Focusing on Online Forums
    5. Social Media
    6. Discord: The Lava Lamp of Online Communications
    7. Using Voicemail
    8. Seeking Out the Comments of Others
    9. When the Comments Are Less than Good
    10. Chapter 13: Fishing for Listeners
    11. Getting Your Podcast Ready for Promotion
    12. Exploring Various Advertising Options
    13. Promoting Your Podcast
  10. Part 5: Pod-sibilities to Consider for Your Show
    1. Chapter 14: Show Me the Money
    2. How Much Money Can You Make?
    3. Convincing Advertisers to Give You Money
    4. Getting a Sponsor
    5. Asking Your Listeners for Money
    6. Chapter 15: Podcasting for Publicity
    7. Podcasting and Politics
    8. Telling the World a Story, One Podcast at a Time
    9. Keeping Good Company: Community Podcasts
    10. Chapter 16: Podcasting for Passion
    11. The Philosophical Question for All Podcasters: Why Do We Do It?
    12. Holding Interest: Keeping a Podcast’s Passion Alive
    13. When Podcasting, Be Like Bruce Lee
    14. Chapter 17: One Giant Leap for Podcasting: Streaming Content
    15. In the Beginning: The Early Days of Video Podcasting and Live Broadcasts
    16. Streaming Media: Podcasting Evolved
    17. Going Live … for Realz This Time: Streaming Your Podcast
  11. Part 6: The Part of Tens
    1. Chapter 18: Ten Types of Podcasts to Check Out
    2. Tech Podcasts
    3. Independent Media Podcasts
    4. Science Podcasts
    5. Self-Development Podcasts
    6. Comedy Podcasts
    7. Slice-of-Life Podcasts
    8. Gaming Podcasts
    9. Podcasts of the Pen
    10. Geek Podcasts
    11. Podcasts about … Podcasting
    12. Chapter 19: Top Ten Reasons to Podcast
    13. You Are Considered a Subject Matter Expert
    14. You Are Passionate about the Subject
    15. You’ve Got a Creative Itch to Scratch
    16. You Like Playing with Tech Toys
    17. Bring Your Friends Together
    18. All the Cool Kids Are Doing It
    19. I Can Do More
    20. Bring Out the Best in You
    21. Talk to Interesting People
    22. The Ultimate Thrill Ride
    23. Chapter 20: Ten Original Podcasters
    24. Mignon Fogarty
    25. Adam Curry
    26. Mur Lafferty
    27. Steve Boyett
    28. Adam Christianson
    29. Dave Slusher
    30. Scott Sigler
    31. Michael Butler
    32. Dr. Pamela Gay
    33. Brian Ibbott
    34. Authors’ Footnote
  12. Index
  13. About the Authors
  14. Advertisement Page
  15. Connect with Dummies
  16. End User License Agreement