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Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives.

It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection’s 3 IPR’s (3 I’s= Intelligence, Investigation, Innovation; 3 P’s= Protection, Perseverance, Perpetuation; 3 R’s= Remedy, Recovery, Rehabilitation).

Table of Contents

  1. Cover
  2. Half-Title Page
  3. Title Page
  4. Copyright
  5. Description
  6. Contents
  7. Testimonials
  8. Preface
  9. Acknowledgments
  10. Chapter 1 Introduction of Intellectual Property
  11. Chapter 2 What Is a Brand and Why Protect It?
  12. Chapter 3 Problems Caused by Counterfeit and Grey Market Goods
  13. Chapter 4 Incidents of Counterfeiting and Grey Marketing in Various Industries
  14. Chapter 5 Proactive Internal Procedures to Combat Counterfeiting and the Grey Market
  15. Chapter 6 Trademark Infringement: Diminishing the Value of Brand Equity
  16. Chapter 7 International Trade Commission and U.S. Customs and Border Protection, the Lanham Act and the Tariff Act
  17. Chapter 8 Issues Relating to Websites
  18. Chapter 9 New Technologies and Alternative Methods to Combat Counterfeiting and Grey Market
  19. Chapter 10 International Remedies
  20. About the Authors
  21. Index
  22. Backcover
35.170.81.62