Book Description

Introducing a million-dollar business model that you can do from home, on the road, or in your spare time

Mary Ellen Tribby, founder of Working Moms Only, has created and perfected a business model that is 500% more profitable than blogging, that you can do from home, from an office, or from anywhere in the world, that's easy to learn, and extremely profitable. With it, Mary Ellen has made millions through her various own businesses and her clients, and now you can too.

It's called The Inbox Magazine (The iMag for short) and regardless of the size of your staff—from one to one hundred—or whether you spend ten or forty hours a week working at it, this revolutionary approach to running a business is your ticket to success and financial independence.

  • Makes Mary Ellen Tribby's extraordinarily successful business strategies available to the public in a book for the first time

  • If you're already in business, it arms you with proven techniques for boosting your bottom line by an order of magnitude—in no time

  • If you're a novice entrepreneur, it delivers powerful tools for getting your business off the ground and running full throttle—right away

  • The perfect tool for the time, the Inbox Magazine is what you need to create a huge impact with the minimum investment of time, energy, and money

Table of Contents

  1. Cover
  2. Contents
  3. Additional Praise for Reinventing the Entrepreneur
  4. Title
  5. Copyright
  6. Dedication
  7. Acknowledgments
  8. Introduction: Turning Someday into Payday
  9. Part One: The Who and the Why
    1. Chapter 1: Idea Brainstorming: Fun, Fast, and Easy
      1. Discover the Three “P’s”: Passion, Purpose, and Profits
      2. Is It Sellable?
      3. Quick Start Summary
    2. Chapter 2: Markets versus Topics: Understand the Difference and Prosper
      1. Starting Small Is Better
    3. Chapter 3: Determining Market Size: Easy as the Three Bears—It’s Got to Be Just Right
      1. Where’s There’s a Good Question, There’s a Great Answer
    4. Chapter 4: Your Subscriber Avatar: Knowing Your Ideal Customer
      1. Birds of a Feather Flock Together
    5. Chapter 5: Competitive Analysis: The Direct and Indirect
      1. Two Is Better Than One
      2. Quick Start Summary
  10. Part Two: Anatomy of Your Business
    1. Chapter 6: A Proven Business Model: If It Ain’t Broken . . .
      1. The Pros and Cons of Each Business Model
      2. What’s a Guru?
      3. No Face—No Name
      4. Show Me the Money
    2. Chapter 7: Naming Your Inbox Magazine: It’s Got to Be Good!
      1. A Name Can Make You or Break You
      2. Give the People What They Want
      3. Give It a K.I.S.S.
    3. Chapter 8: Design and Frequency: It’s All about Engagement
      1. When, Oh When
      2. Plain Text or HTML—What?
      3. Let’s Push It!
      4. It Needs to Be Actionable and Useful
      5. Stick to Your Guns
      6. Your Panache
    4. Chapter 9: Software and Systems: Technology Made Easy
      1. The Bad You Need to Know
      2. You Want to Stay Single
      3. Websites Have Never Been Easier
      4. Opt Them In—Send It Out
    5. Chapter 10: Don’t Wait: Action You Can Take Right Now
      1. Action Step 1
      2. Action Step 2
      3. Action Step 3
      4. Action Step 4
      5. Action Step 5
      6. You Are on Your Way!
  11. Part Three: The Useful and the Actionable
    1. Chapter 11: Building Your Panel: Content Is King
      1. Three Easy Steps for Putting Your Panel Together
      2. Step 1: Brainstorm a List of Potential Panelists
      3. “No” Won’t Be an Option
    2. Chapter 12: You, the Author: Article Writing Made Easy
      1. Alert Yourself
      2. Become a Dictator
      3. Take It to the Bank
      4. Creating the Perfect Article Structure Is Golden
      5. Creating Engaging Content
      6. Be Remarkable
    3. Chapter 13: Sourcing Compiled Content: Done for Your Filler
      1. Private Label Resale Content
      2. Article Sites
      3. Public Domain Content
      4. Meat, Vegetables, and Bread
    4. Chapter 14: Don’t Delay: Action You Should Take Right Now
      1. Reality Awaits
  12. Part Four: The Art and Brilliance of a Community
    1. Chapter 15: Landing Pages: Land on It and Squeeze It, Baby
      1. Quantity Plus Quality Equals a Great List
      2. Long versus Short Squeeze Pages
      3. The Elements of a Squeeze Page
      4. Get Out of the Headlights
    2. Chapter 16: Lead Magnets: Your Ambassador
      1. Types of Lead Magnets
      2. The Reciprocal
      3. Not Peanut Butter and Jelly
      4. Be a Leader with Your Lead Magnet
    3. Chapter 17: Your First 1,000: It’s a Numbers Game
      1. Step 1: Social Media Marketing
      2. Step 2: Article Marketing
      3. Step 3: Active Content Syndication
      4. Step 4: Press Releases
      5. Step 5: Viral PDFs/Infographics
      6. Step 6: Ad and Resource Swaps
      7. Less Is More
      8. Low-Hanging Fruit Is Always the Way to Go
  13. Part Five: Finally, a Real Business of Your Own
    1. Chapter 18: Let’s Start Monetizing: The Smart Way
      1. Affiliate Promotions
      2. Nobody Likes Greedy
      3. Give Them What They Want
      4. The Proof Is in the Pudding
      5. Selling Advertising
      6. Rates and Data: It’s All in the Cards
      7. Evolution in Advertising
      8. Brokers and Managers
      9. Logical and Methodical
    2. Chapter 19: The Publisher’s Matrix: Your Content Empire
      1. Determine Your Needs
      2. Publisher Method 1: Joint Venture Partnerships
      3. Publisher Method 2: Buying and Licensing Content
      4. Publisher Method 3: Hiring Ghostwriters
      5. Publisher Method 4: Interviewing Experts
      6. Do One, Do All
  14. Part Six: Big or Small, Your Choice
    1. Chapter 20: Measuring by the Numbers: The More You Know, the More You Grow
      1. Daily Key Metrics
      2. To Keep the Doors Open = Fixed Plus Variable Expenses
      3. Costs in Action
      4. Subscribers Are Your Lifeline
      5. You Can Improve Only if You Know Your Results
      6. Weekly Key Metrics
      7. Long-Term Metrics
      8. Successful Entrepreneurs Love Numbers
    2. Chapter 21: Building Your Team: It’s Good to Be Great!
      1. Who and When
      2. The Million-Dollar Mark
      3. Never, Never, Never Outsource . . .
      4. Gross Revenue versus Profits
      5. A Good Problem to Have
    3. Chapter 22: Positioning for the Sale: Your Big Payday
      1. Getting Ready
      2. Good Things Come in Threes
      3. Start the Right Way
  15. Epilogue: Still Growing Strong and Damn Proud
  16. About the Author
  17. Index