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Book Description

Mind your business with this updated edition of the bestselling online business how-to guide

Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you're expanding your real-world storefront online or creating your own virtual startup. Starting an Online Business For Dummies, 7th Edition will show you how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting to the world.

  • Covers the latest trends and techniques for online discoverability - from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond

  • Highlights business issues that are of particular concern to online entrepreneurs

  • Walks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools

  • Provides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe

There's no time like now to start a new endeavor and no guide like Starting an Online Business For Dummies, 7th Edition to get your online business going.

Table of Contents

  1. Cover
  2. Title Page
  3. Table of Contents
  4. Introduction
  5. Part I: Launching Your Online Business
    1. Chapter 1: New Tools and Strategies for Your Online Business
    2. Chapter 2: Opening Your Online Business
    3. Chapter 3: Choosing and Equipping Your New E-Business
    4. Chapter 4: Selecting Your E-Commerce Host and Design Tools
  6. Part II: Creating a Business Website
    1. Chapter 5: Organizing Your Business Presence and Attracting Customers
    2. Chapter 6: Making Shopping Easy on Your E-Commerce Site
    3. Chapter 7: Accepting Payments
    4. Chapter 8: Communicating with Customers and Building Loyalty
    5. Chapter 9: Sourcing Worldwide for Your Business
  7. Part III: Social Networking and Marketing
    1. Chapter 10: Advertising and Publicity: The Basics
    2. Chapter 11: Search Engine Optimization
    3. Chapter 12: Location, Location, Location Marketing
    4. Chapter 13: Social Marketing: Facebook, Pinterest, Twitter, and Blogs
  8. Part IV: Expanding Beyond Your Website
    1. Chapter 14: Selling on Amazon.com and eBay
    2. Chapter 15: Moving to Specialty Marketplaces
    3. Chapter 16: Managing and Growing Your Online Business
  9. Part V: Keeping Your Business Legal and Fiscally Responsible
    1. Chapter 17: Keeping It All Legal
    2. Chapter 18: Online Business Accounting Tools
  10. Part VI: The Part of Tens
    1. Chapter 19: Ten Ways to Reach Mobile Shoppers
    2. Chapter 20: Ten Ways to Develop a Platform
  11. About the Author
  12. Cheat Sheet
3.18.220.243