This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press.

It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made.

Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond.

Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward.

Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.

Table of Contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Contents
  6. List of Figures
  7. List of Tables
  8. List of Charts
  9. Acknowledgments
  10. Foreword
  11. Part 1 Introduction and Mature Traveler Profiles
  12. Part 2 Country Profiles
  13. Part 3 Future Trends—Sectors and Destinations
  14. Part 4 Strategies
  15. Bibliography and Reference Sources
  16. About the Author
  17. Index
  18. Back Cover