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Book Description

The A–Z of Visual Ideas explains the key ideas, sources of inspiration, and visual techniques that have been used throughout design history. Showing where ideas and inspiration come from, the book provides numerous strategies to help unlock the reader’s creativity.

Using a dynamic and easy-to-understand A–Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, each entry offering a different starting point. Looking at everything from, Art to Zeitgeist, Intuition and Instinct to Happy Accidents and Hidden Messages, the book also features a section explaining how to use the idea or technique, providing readers with an infallible ‘tool kit’ of inspiration.

Including hundreds of inspirational quotes and packed with great examples of advertising campaigns, posters, book and magazine covers, and illustrations, this is an indispensable primer that shows design students and professionals how to solve any creative brief.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. Introduction
    1. What’s the big idea?
    2. Strategies for solving a creative brief
    3. Working on ideas
  6. A
    1. Art
  7. B
    1. Building a bigger picture
  8. C
    1. Caricature
    2. Clichés seen afresh
    3. Colour
    4. Counter-intuition
    5. Creative collisions
    6. Cryptic communication
  9. D
    1. Digitality
    2. Dreams and daydreams
  10. E
    1. Expressions visualized
    2. Eyes
  11. F
    1. Familiar but seen afresh
    2. Finding ideas
    3. Flags
    4. Fusion
  12. G
    1. Garage genius
  13. H
    1. Hands
    2. Happy accidents
    3. Hidden messages
    4. Humour
  14. I
    1. Icons
    2. Illusion
    3. Irony
  15. J
    1. Juxtaposition
  16. K
    1. Knowledge
  17. L
    1. Laughter
  18. M
    1. Making faces
    2. Making maps
    3. Materials
    4. Maths
    5. Mirror, mirror
    6. Movies
    7. Museums
    8. Music
  19. N
    1. Nature
  20. O
    1. One thing looks like another
  21. P
    1. Photographs
    2. Photography
    3. Phototypography
    4. Places of worship
    5. Puns
  22. Q
    1. Questions
  23. R
    1. Reinvention
    2. Rescaling
    3. Reversing problems
  24. S
    1. Satire
    2. Science
    3. Sensations
    4. Shadows
    5. Shock
    6. Signs
    7. Silhouettes
    8. Sketchbooks and scrapbooks
    9. So bad it’s good
    10. Surprise
    11. Symbols
  25. T
    1. Tension between words and images
    2. Torn images
    3. Travel
    4. Type
  26. U
    1. Unexpected venues
  27. V
    1. Visual metaphors
  28. W
    1. Word of mouth
    2. Wordplay
  29. X
    1. X-rays
  30. Y
    1. You! (put yourself in it)
  31. Z
    1. Zeitgeist
  32. Index
  33. Picture credits
  34. Acknowledgements
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