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Book Description

From one of Inc. magazine's "Coolest College Startups"—the revolutionary three-step method that will transform every presentation into an experience for the audience

Rid the world of bad presentations with:

Engaging Content + Memorable and Simple Design + Powerful Delivery

Together, these create an unforgettable experience for the audience, The Big Fish Experience.

Big Fish Presentations spends every day making the incomprehensible compelling; the mundane interesting; and the complex simple. Whether it’s a presentation about an idea, a product, a service, a business, or a cause, at its heart, it’s a story. The Big Fish Experience will help you tell yours. Learn how to:

CAPTIVATE
with the power of story, enticing visuals, and infectious enthusiasm

INSPIRE
with the perfect pitch, a strong message, and a call to action

ENGAGE
with supreme skill and confidence—and achieve your purpose every time

In this practical, step-by-step guide, you'll find proven techniques and expert tips on new presentation tools; innovative ways to deliver your ideas; case studies of presentations, which you can emulate immediately; and ways to recover if things go wrong.

Big Fish Presentations works with clients nationwide—from startups to Fortune 100 companies—to turn presentations into experiences by providing copywriting, presentation design, presentation training, and video production, using the latest, most innovative strategies.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Our Story
  7. Acknowledgments
  8. How to Use This Book
  9. 1 The Big Fish Presentations Process
    1. What Defines an Experience?
    2. Our Process
    3. The Big Fish Presentation Commandments
  10. 2 Content
    1. Research
    2. The Big Idea
    3. A Simple Central Message
    4. The Opener
    5. The Story
    6. Data
    7. Call to Action
    8. Structure
    9. Lines that Stick
    10. Make Anything Interesting
  11. 3 Design
    1. Structure Your Slide Deck
    2. Note From Kenny: From Content to Design
    3. Storyboarding
    4. What Makes A Good Slide?
    5. Color
    6. Visual Hierarchy
    7. Typography
    8. Artwork
    9. Motion
    10. Data
    11. Handouts
    12. Tools Beyond Powerpoint
    13. Time Crunch
  12. 4 Delivery
    1. Discover Your Own Delivery Style
    2. Time Your Presentation
    3. Body Language
    4. Control Your Energy
    5. The Power of the Pause
    6. Get Rid of Verbal Disfluencies
    7. Conquer Stage Fright
    8. Rehearsal
    9. Emergency Rehearsal
    10. Webinars
  13. 5 Presenting an Experience
    1. Stand Out
    2. Prior to the Experience
    3. Involve the Audience
    4. After the Experience
    5. How to Get Valuable Feedback
  14. Conclusion: Our Call to Action
  15. Extra Resources
  16. Notes
  17. Index
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