Cover image for The Business Model Book

The Business Model Book

Author Prof. Gerard George , Dr. Adam J. Bock
Release Date: 2017/12/01
ISBN: 9781292135724
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Book Description


Business models are the beating heart of your firm's value proposition.
 
Great business models drive rapid growth; bad business models can doom the most promising ventures. Brilliant Business Models clearly shows you how to create, test, adapt, and innovate successful and appropriate business models in any business context.
 

Table of Contents

  1. Cover
  2. Title page
  3. Contents
  4. Dedications
  5. Acknowledgements
  6. Publisher’s acknowledgements
  7. About the authors
  8. Foreword
  9. Brief notes on the text
  10. How to use this book
  11. Introduction
  12. Part 1 The business model
    1. 1 Real business models
    2. 2 A brief history
    3. 3 No shortcuts
    4. 4 What we know for sure
  13. Part 2 Business model elements – the RTVN framework
    1. 5 Making resources work for your business
    2. 6 Transactions in a business model
    3. 7 Designing business models for value
    4. 8 Narratives and business model storytelling
  14. Part 3 The right business model at the right time
    1. 9 RTVN for pre-venture opportunities
    2. 10 The Lean Canvas for start-ups
    3. 11 The Business Model Canvas for growth
    4. 12 Beyond basic business models
  15. Part 4 Business model innovation
    1. 13 The business model cycle
    2. 14 Business model change and innovation
    3. 15 Sustainable business models
    4. 16 Back to business model basics
  16. References
  17. Index
  18. Endorsements
  19. Advertisements
  20. Imprint
3.145.143.239