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Book Description

Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in todayÕs era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle.

Table of Contents

  1. Cover
  2. Title
  3. Copyright
  4. Abstract
  5. Contents
  6. Acknowledgments
  7. Chapter 1: Traditional Marketing Faces a Challenge Today
  8. Chapter 2: The Age of E-commerce
  9. Chapter 3: The Connected Customer
  10. Chapter 4: The Connected Company
  11. Chapter 5: Data Mining and Analytics
  12. Chapter 6: Marketing Communications for the Connected Consumer
  13. Chapter 7: Measuring Web Equity
  14. Chapter 8: Future of Consumer Behavior
  15. References
  16. Index
  17. AdPage
  18. Backcover
18.232.185.167