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Book Description

Becoming a blogger takes practice, hard work, and, ultimately, a passion for the craft. Whether you plan to blog on politics or parenting, The Elements of Blogging is designed to give you the skills and strategies to get started, to sustain your work, and to seek out a robust audience. This book is loaded with practical advice on important topics such as determining a niche, finding the best stories, and blogging effectively and ethically. It features examples from both amateur and professional bloggers that show the techniques for building an argument, finding a voice, crafting a headline, and establishing a brand.

Key features:

  • Real-world applicability. This book includes thumbnail profiles of bloggers and their sites, which illuminate key skills you will need to become an effective blogger
  • Interactivity. Each chapter features discussion points and exercises intended to get you to think about, reflect on, and apply the contents of each chapter
  • Creativity. While this book dives into software and plug-ins for bloggers, its main goal is to cover how to write blogs on a myriad of topics: news, opinion pieces, travel, politics, art, and more.

Visit the companion website: http://www.theelementsofblogging.com/

Table of Contents

  1. Cover
  2. Title
  3. Copyright
  4. Dedication
  5. Contents
  6. Introduction
  7. 1 Anatomy of a Blog Post
  8. 2 Two Models: The Reporter Blogger vs. The Op-Ed Blogger
  9. 3 Getting Started
  10. 4 Writing as Rap
  11. 5 Striking up a Conversation
  12. 6 Why Headlines Matter
  13. 7 Beyond Words
  14. 8 Stories of Everyday Life
  15. 9 On the Road Again: The Travel Blog
  16. 10 Blogging about Politics and Journalism
  17. 11 I’ll Be Your Guide: Advice and Review Blogs
  18. 12 Building Your Blogging Brand
  19. Glossary
  20. Appendix A: Legal and Ethical Issues in Blogging
  21. Appendix B: Two Bloggers and Their Work
  22. Index
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