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Avoid inadvertently offending or alienating anyone by following six straightforward communication guidelines developed by a no-nonsense linguistic anthropologist and business consultant.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Preface
  6. Introduction: Harness the Power of Language
  7. 1. Move Beyond the Dictionary
  8. 2. Reflect Reality
  9. 3. Show Respect
  10. 4. Draw People In
  11. 5. Incorporate Other Perspectives
  12. 6. Prevent Erasure
  13. 7. Recognize Pain Points
  14. 8. Look to the Future
  15. Discussion Guide
  16. Notes
  17. Resources
  18. Acknowledgments
  19. Index
  20. About the Author
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