Book Description
Mobile commerce opportunities are everywhere people go, 24/7. And PayPal is in the forefront of harnessing those opportunities, offering mobile businesses faster, easier, safer, and more positive customer checkout experiences. PayPal’s mobile checkout tools support profitable websites and apps on all of today’s smartphones, tablets, and other portable devices. This book shows how you can implement these tools to more effectively capture this vast new revenue stream. You’ll learn how to partner with PayPal to:
Maximize payment opportunities in the open mobile marketplace
Apply mobile website and app building best practices
Integrate PayPal Mobile express checkout and payment software systems
Master mobile consumer shopping behavior, technology, and payment trends
Profit with custom, efficient PayPal Mobile payment options for your business
This expert, easy-to-follow advice–straight from those who design and build PayPal Mobile–is your direct link to effective mobile payments and business success.
Table of Contents
- Title Page
- Copyright Page
- Dedication
- Acknowledgments
- Foreword
- Contents at a Glance
- Contents
- Introduction: Welcome to Mobile Profits
- 1 Introducing the World of Mobile Commerce
- 2 Mobile Sales 101
- 3 Why Sell via Mobile Now?
- 4 Tapping Trends in Mobile Selling and Payments
- 5 Best Practices for Building Your Mobile Website or App
- 6 Finalizing Your Mobile Launch
- 7 Designing Your Mobile Payment Flow
- 8 Implementing PayPal Mobile
- 9 Obtaining Money with the PayPal Mobile App
- 10 Growing Your Mobile Business
- Appendix: Mobile Information Resources
- Index